Sales & commerce at the speed of life
Commerce has blended into culture as preferences shift moment to moment. The challenge? Keeping up. Stay relevant by matching the pace and turning complexity into convenience.
Sales & commerce now
of global consumers buy through digital channels
of executives say commerce is growing faster than they can change
of executives say attracting customers at the right cost is their biggest challenge
of executives have favored short-term gains over long-term profit over the past 2 years
Reinvent with sales & commerce
Start with the fundamentals
Cut through complexity and the rapid pace of change by reinventing your sales and commerce foundation to drive profitable growth.
of executives say customers are changing faster than they can keep up
Prioritize profitable channels
Assess channels by category, brand and geography. Build future projections to pinpoint value and apply insights to refine the channel mix.
Build an effective operating model
Identify the role that sales and commerce play in delivering brand and business growth objectives.
Make sales and commerce your brand engine
Use technology, data and insights to deliver on your brand promise by creating seamless shopping experiences that drive conversions and build stronger relationships with customers.
of Instagram users say the platform impacts what they buy.
Build brand equity in commerce
Use data and insights to understand fluid buying journeys —and transform how brand and performance marketing is done.
Create a strong digital core
Use a composable architecture and the power of cloud, data and AI to bring new experiences to market faster.
Reach a new performance frontier
Bring together new talent and expertise, new ways of working and new financial outcomes to give you the bandwidth to focus on product development, geographic expansion and strategic initiatives.
of executives say they rely on ad-hoc commerce systems that have been added in different locations and moments in time.
Power growth at scale
Use automation to bring together data, analytics, partners and innovative technologies to orchestrate complex commerce operations.
Lean into new ways of working that give you time to focus on product development, geographic expansion and strategic initiatives.
What’s trending with sales & commerce