In a world where customers’ needs and wants are constantly changing, platforms must affirm and reaffirm their relevance so that every moment matters. How do they do that? By personalizing every experience from acquisition through innovation, understanding customers’ emerging needs, having the agility to deliver new value fast and working seamlessly across the blurring boundaries between B2B and B2C. And by bridging the physical-digital divide to bring products and services to customers in a manner that fits how they want to use them.
Platform adoption has moved beyond the initial click to buy. What happens post-sale is just as important as the sale itself. It’s no coincidence that leading platforms get 75% of their revenues from repeat purchases. Here’s how you can step up your game, post-sale:
Move users through the adoption cycle to increase retention, improve monetization and drive continuous engagement.
Engage and retain
Remain hyper-relevant, by continuously reinventing your offerings to deliver an unparalleled customer experience.
Create customer value
Apply human + machine approaches to increasingly create value for customers at every step of the journey and across every moment that matters.
How we can help
We focus relentlessly on helping platforms anticipate and respond to fast-changing customer needs. Our Platform adoption offering spans the entire customer lifecycle.
Inspire: marketing & awareness
We find new users, create awareness and maximize personalization to deliver hyper-relevant targeted campaigns at scale.
Awareness & influence
Acquire: sales & activation
We limit churn by enabling the continuous experimentation that’s essential to keep users engages and provide relevant new products and services.
Onboarding, activation & experimentation
Sales optimization, enablement & intelligence
Churn prediction & prevention
Engage: success & experience
We create new value for existing users to keep them coming back, gathering and acting on their feedback to enhance products and services.