EnterFinland: Border management and immigration
Developing a new border management and immigration eService.
Border management and immigration are some of the most impactful trends affecting the modern world. Since 2010, on average 22,000 people have applied for their first residence permit in Finland annually—around half of them to study or work.
With immigration services often creating “first impressions” of a country, the Finnish Immigration Service, known as Migri, wanted to make the process of immigration as intuitive as possible and offer concrete support to people dealing with immigration complexities.
With Accenture and Fjord, Migri began the project with a workshop to identify current challenges and difficulties. User tests included developing several identities to understand the overall experience in filling out different application types, creative exercises to explore the vision for the service, and a customer feedback review. Such a user-friendly and intuitive design would not affect the stringent criteria required to obtain a visa or citizenship, but adaptations could be made to help the application process flow more smoothly.
The new eService, known as EnterFinland, is an electronic case management system designed to put the user first. The service required reimagining the best way to provide online digital services for customers, from the front end through to final completion of the immigration application. Using a simple step-by-step structure, it aims to be straightforward to enable a user to finish the application in one sitting without being overwhelmed by information.
"Our aim was to design the best eService in the world."
EnterFinland helps the Finnish Immigration Service to provide a better, more efficient user-oriented service for immigrants and their families. And since the applications can be mainly processed by the immigrants themselves, there are significantly shortened timelines and less work for the officials processing the applications.
The results of the redesign include:
As the existing service is continuously improved, EnterFinland welcomes new people into the country by offering them an easy immigration process that reduces the time and resource demands on Finland’s public service agencies.
"The team delivered something we are really proud of."