Digital Analytics Specialist

Position: Data Analytics Consultant

Career Level: Specialist (L9)

Location: London, Manchester, Edinburgh

Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all of these services. With our thought leadership and culture of innovation, we apply industry expertise, diverse skill sets and next-generation technology to each business challenge.

We believe in inclusion and diversity and supporting the whole person. Our core values comprise of Stewardship, Best People, Client Value Creation, One Global Network, Respect for the Individual and Integrity. Year after year, Accenture is recognized worldwide not just for business performance but for inclusion and diversity too.

“Across the globe, one thing is universally true of the people of Accenture: We care deeply about what we do and the impact we have with our clients and with the communities in which we work and live. It is personal to all of us.” – Julie Sweet, Accenture CEO

We Are:    

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence.  Visit us at: https://www.accenture.com/gb-en/about/accenture-song-index

Imagine being part of team that helps transform leading organizations and communities around the world!

You will have marketing analytics or web analytics background and will be comfortable using data to help advise clients on website design, user journey analysis, media advisory and digital strategy.

During client projects you will contribute to promoting a customer-centric vision of digital marketing, based on the systematic and methodical use of data to support decisions as well as supporting Accenture to evolve its digital analytics offering.

Key Responsibilities:

• Set strategic vision for digital analytics in-line with broader client landscapes, e.g. marketing, technology, data etc

• Establish our client’s measurement strategies for their digital assets, including web and app.

• Audit and define digital analytics tagging implementations with the ability to work with both business and technical stakeholders to ensure that tracking requirements are captured and implemented accurately.

• Define dataLayer structures and other key requirements for digital analytics purposes

• Analyse website traffic, user engagement, and conversion rates to identify opportunities for optimization.

• Create dashboards and reports to track key performance indicators (KPIs) and communicate insights to stakeholders.

• Employ and implement digital analytics tools (e.g., Google Analytics, Adobe Analytics) to monitor digital campaigns and identify areas for improvement, including both web and apps.

• Collaborate with Marketing teams to measure the effectiveness of digital campaigns and recommend strategies for maximizing ROI.

• Work with multiple teams across MMM project from the business and internal analytics teams.

• Data Collection and Preparation: Gathering and cleaning data from various sources to ensure it is ready for analysis. This involves working with large datasets and ensuring data quality and consistency.

• MMM Model Development: Assisting in the development and validation of marketing mix models. This includes selecting appropriate modelling techniques and ensuring the models are robust and accurate.

• Stay updated on industry trends and best practices in digital analytics to drive innovation.