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Brand & Creative Strategist (Droga5 Sydney)
Sydney
Job No. r00317988
Full-time
Jobbeschreibung
As a Strategist at Droga5 Sydney, you’ll help develop the strategy that inspires Australia’s most iconic and effective creative work.
This is a midweight role — which means we’re not looking for someone with all the answers, but you’ll need a solid grounding as an agency strategist and a hunger to learn and develop here.
You’ll work side-by-side with senior strategists, creative teams, business management and clients to develop robust brand strategies, inspiring creative briefs and sharp comms planning across advertising, social media and beyond. You’ll have room to grow, a talented and close-knit team to learn from, and the kind of briefs that make you excited to come to work on Monday.
KEY RESPONSIBILITIES
Strategy & Insights
Develop brand, creative and comms strategies for a diverse range of Droga5 clients, working in partnership with senior planners, creative and business management teams
Conduct desk research and translate it into concise, compelling strategic analysis
Keep a close eye on brand, competitors, culture, consumer, social media and tech trends — and know how to make them relevant for our clients and internal colleagues
Use insight tools like Big Datr, Meltwater and Roy Morgan to uncover what others miss, and bring rigour to the strategic process
Creative Briefing & Internal Collaboration
Write clear, inspiring creative briefs that give our creatives a genuine springboard — not a straightjacket
Champion effectiveness: understand what makes brands and advertising work, and translate that thinking into smarter creative decisions
Bring a genuine curiosity and hunger to learn
Client & External Engagement
With support from senior colleagues, you’ll be confident to contribute in client-facing situations — taking client briefs, conducting stakeholder interviews, collaborating in workshops and presenting strategy work
Help contribute to award entries that demonstrate the effectiveness of our work
Be the go-to contact for media, technology and social partners like Spotify, TikTok, Meta and Google — helping the broader team harness what these platforms make possible
Qualifikationen
WHAT YOU’LL BRING
3 years+ experience as a strategist in a creative agency environment
A solid understanding of marketing effectiveness beyond the hype
The confidence and expertise to lead the development of brand, creative and comms strategies and briefs, with oversight and support from more senior colleagues
A curiosity about culture and love of creativity
A desire to learn and collaborate and a hunger to grow
REPORTING
You’ll sit within the Droga5 Sydney Strategy team, reporting into our Head of Strategy and ultimately our CSO.
However, cross-functional collaboration is key to our success, so we’re looking for someone who loves working closely with creative, media and business management teams.
WHAT’S IN IT FOR YOU?
• Flexible hybrid working ie 2 days at home, 3 days a week in our Barangaroo office
• Be part of a supportive, close-knit strategy team, with access to world-class creative, media and production capabilities
Learn from the best at one of Droga5’s most highly awarded agencies for effectiveness and creativity, with the opportunity to work on some of the nation’s most iconic brands
• Internal and external training opportunities
• Great package of Accenture benefits
ABOUT DROGA5
Originally born in Sydney as The Monkeys in 2006, we became part of Accenture Song in 2017 and part of the Droga5 international network in 2025.
Creatively Led
Ambition for the best creative leads all of us. We care about the quality and integrity of our work above all else.
Strategically Driven
We believe the path to world-class work is through rigorous creative strategy that has clear and measurable objectives and is rooted in Brand Purpose.
Systems Thinkers
From product innovation to performance marketing, we believe all our work needs to work in concert to connect every element at every phase of the customer journey.
Humanity Obsessed
We strive to create work that adds value to people’s lives, not noise. We believe our industry needs to be transformed to create things people actually want and welcome.
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