GN - SONG - MT - Gen AI Led Marketing Reinvention (TMO) - Senior Manager

Job Title - Gen AI Led Marketing Reinvention Strategy Lead – Senior Manager - GN SONG

Management 06 – Senior Manager

Location: Delhi/ Mumbai/Bangalore/Gurgaon/Hyderabad

Must have skills: Generative AI

Good to have skills: marketing strategy, AI/Gen AI, agentic AI, agency experience, and Marketing OS experience.

Job Summary:
The Strategy & Consulting Global Network Song (S&C GN Song) practice works with clients across their marketing, sales and services and customer engagement functions. Our services help our clients become living businesses by optimizing their marketing, sales, and customer service strategy, thereby driving cost reduction, enhancing revenue, improving customer satisfaction, and impacting front end business metrics in a positive manner.

We are seeking a visionary Senior Manager to lead and scale our Gen AI-led Marketing Reinvention Strategy offering. This role is designed for a strategic thinker and thought leader with deep expertise in Generative AI, marketing transformation, and business consulting with proven leadership skills. You will work at the intersection of strategy, operating model transformation, and AI/Gen AI innovation, helping CMOs and CDOs unlock next-gen marketing capabilities.

As a subject matter expert and business builder, you will shape offerings, drive market conversations, and develop compelling client value propositions — while also steering large-scale transformation programs across marketing functions.

Roles & Responsibilities:

• Act as a visionary thought leader and subject matter expert by contributing to industry PoVs and whitepapers.
• Lead strategic assessments of current marketing capabilities and define GenAI-led reinvention roadmaps, future operating models, future-fit capabilities and process designs.
• Manage C Suite and identify and drive new business in Generative AI engagements.
• Design future-fit operating models incorporating Generative AI tools and workflows.
• Create a compelling north star vision and future-state blueprint for marketing organizations.
• Collaborate with cross-functional teams to drive transformation across people, process, and technology.
• Design and execute change management and adoption strategies, including upskilling and training programs tailored to GenAI integration.
• Develop robust business and value cases for GenAI-led marketing transformation initiatives, quantifying potential impact across efficiency, effectiveness, and experience metrics to secure stakeholder buy-in and drive investment decisions
• Act as a trusted advisor to CMO/CDO in identifying innovation opportunities through GenAI and build strong lasting relationships.
• Lead high-performing, multi-functional teams including consultants, managers, technical & functional teams to deliver transformation outcomes with speed and quality.
• Support Go-To-Market initiatives in collaboration with sales teams to shape and win transformational deals.
• Stay ahead of the curve on the latest GenAI trends, tools, and best practices — and translate them into client-relevant strategies.

Professional & Technical Skills:

• MBA from a Tier 1 institute with a focus in Marketing, Strategy, or Technology
• 13-20 years of experience with at least 4 years in marketing strategy, AI/Gen AI, agentic AI, agency experience, and Marketing OS experience.
• Proven experience in applying Generative AI or AI-led innovation in marketing.
• Deep understanding of GenAI capabilities, foundation models, and their relevance to marketing operations
• Experience in driving business by engaging with leadership and C Suite.
• Hands-on experience in managing operating model design, strategic assessments, and change management programs
• Hands-on experience with Agentic solutioning and architecture design, LLMs and Generative AI frameworks (OpenAI, Anthropic, etc.)
• Functional expertise of AI/Gen AI along with broad understanding of foundation model & LLM’s
• Experience in working with senior to top management levels within existing organization / client organizations
• Excellent storytelling and communication skills, with the ability to influence both technical and business audiences
• Understanding of consulting methodologies, project management frameworks, and the ability to translate client needs into actionable project plans
• Strong problem-solving skills, analytical mindset, and the ability to apply Generative AI methodologies to address complex business challenges
• Experience in working with clients across multiple industries like CPG, S&P, Finance, Lifesciences, etc.

Additional Information:
Accenture Strategy shapes our clients’ future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Global Network – a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world.

About Our Company | Accenture