Design Experience

We design Experiences that make people's lives better by reimagining industries, value propositions, products, services and operating models.

Growth and innovation

Our ultra-curious tinkerers, data designers, culture sleuths and pragmatic strategists have the opportunity to design the world we want to live in – one that's sustainable and thriving, that works with us and for us. Our teams use a human-focused lens to generate value for our clients while reimagining and redefining people’s relationships with the digital and physical worlds. We’re passionate about rethinking how things operate every day. There’s always a better way, and we make it our business to look for it.

How we help

Growth, by design​

We help our clients design better strategic futures and routes to growth through new products, services and Experiences that surprise and delight.​

Experience, by design​

We help clients shape, build and launch Experiences that people love. This helps them develop their businesses and resilience in a changing landscape.​

Culture, by design​

We help clients cultivate and sustain a life-centric culture that leads to continuous innovation and differentiated employee and customer Experiences.​

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Case studies

We designed and implemented a service that uses Virtual Reality to give customers a representation of how daylight enriches and improves homes.

The endoscope hasn’t changed much since the 1960s, but with Auris Health, we designed a revolutionary technology to help fight lung cancer.

Carnival connects tech and the human touch to create relevant Experiences for thousands of guests.

Fjord and Bó created a new, personalized banking service centered on understanding people's needs and helping them create healthy financial habits.

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What we think

Discover our six experience principles to design immediate and long-term solutions for people and businesses.

Ready, reset, reinvent: The emerging trends in business, tech and design.

Designing the homes of the future requires a human-first approach.

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Brian Whipple guest edits The Drum

The Whipple Effect explores the intersection of purpose and innovation

Accenture Interactive global group chief executive, Brian Whipple, serves as guest editor for the March 2020 edition of The Drum magazine, which explores how brands can use technology to drive purpose-fueled innovations with the power to change lives.

The issue is packed with amazing articles: Brian interviews David Droga about the role of creativity in improving people’s lives, pulls together a panel of industry power players to talk purpose and shares how his favorite organizations are using technology to change the world.


Our leaders


Accenture Interactive to acquire leading design and innovation firm, INSITUM

Partnering to create leading design and innovation capabilities to design, build and run Experiences that transform businesses and improve people’s lives.

Business reconsidered: Organizations must rethink their fundamentals, reveals new Fjord Trends report from Accenture Interactive

Fjord Trends 2020 highlights seven emerging trends expected to shape the business of Experience.

Accenture Interactive launches Fjord Johannesburg, its first design and innovation studio in Africa

The new studio demonstrates the commitment to unlocking Africa’s innovation potential through the creation of Experiences that redefine industries.