Our Thinking

Pioneering new ideas and thinking

Provocative thinking, transformative insights, tangible outcomes. Hear how businesses have transformed how they work, how they engage and how they bring value to customers, employees and communities.

The human paradox

From customer centricity to life centricity

Life forces are impacting consumers at unprecedented frequency, scale and intensity. Find out how becoming a life-centric business is the next evolution of customer centricity.

Our Latest Thinking

Five trends explore recent changes in relationships and set out how organizations can respond to build a new fabric of life that’s good for people and the planet.

CPGs that radically rethink their foundations to operate as digital businesses can seize the opportunity to grow digital commerce.

Your industry. Your customers. It’s a brand new landscape. Experience is the key to navigating it. Read why.


Nearly 70% of marketing execs say that the past year has completely exhausted their teams. What’s got a small group fired-up to accelerate growth?

79% of consumers say the more personalization tactics a brand uses, the more loyal they are. Here’s how to earn their loyalty.

Consumers aren’t making buying decisions like they used to. Find out why this has big implications for marketers.

Customer Service

Companies experience 10x+ higher revenue growth when their service organization is involved in the development of new products.

See the possibilities of customer conversation through a three-part lens that augments the human, magnifies the machine and embraces ethical AI.

Explore why infusing service throughout your organization, pays dividends for your customers and your business.

More from us

Accenture outlines the human, economic, and business impact of the war in Ukraine and guides organizations on how to adapt.

83% of employees would like some sort of hybrid work arrangement. Find out what they are really asking for.

Today 82% of all digital ads use cookies. The figure from 2023? Zero. Here’s how Accenture and Adobe think you can turn this to your advantage.

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