Outcomes-focused service delivery
Meeting citizens where they are, with personalised, frictionless experiences that foster trust in government.
There is tremendous momentum around customer experience in public service today.
A decade’s worth of technology and lifestyle changes, the impact of the pandemic and constantly evolving customer needs have created the opportunity for government to refocus their experience lens. Addressing the opportunity means getting in sync with not only what people need and want, but with how they live their lives.
A profound shift is underway from isolated transactions and agency silos to holistic, informed experiences and better outcomes. Making this shift goes beyond developing portals and digitizing transactions. It is life-centric and experience driven. It takes transforming strategies, systems and ways of working to deliver simple, human and secure experiences across channels.
Citizens' needs and values continue to shift, making their holistic 'experience' a more pressing issue than ever before. To better understand these evolving expectations, hear real people’s thoughts on interacting with government services.
Achieving the best outcomes requires a deliberate, strategic approach to make the biggest difference in individuals' lives. With the proper planning, this is a look at the future of citizens' experiences.
A non-custodial parent applies for unemployment and child support payments are adjusted so financial obligations are met.
A business owner starts a new daycare center in just a few weeks thanks to an AI-driven advisor that walks her through the process.
Instead of stressing out over her annual tax return, a mom pulls up a pre-populated form on her smartphone and pushes a button to file.
A teenager interested in fishing buys a new pole at the local sporting goods store and can apply for a fishing license at the same time.
A hobbyist brewer uses a wizard powered by the state economic development agency and local suppliers to start a microbrewery.
A family files for unemployment benefits, and the local food bank gets information so they can provide additional support right where the family lives.
"A great experience is defined not by what you have to offer but by how well you enable your customers to achieve the outcomes most important to them."
Citizens demand their public services to be on par with private sector experiences. Here is an insight into how private sector leaders are thinking about experience.
of CEOs said their company will fundamentally change the way it engages and interacts with its customers.
leading companies said they were very confident about their ability to link their CX innovations to actual business results.
We redefine experiences across government and education to ensure that our client’s mission is grounded in proven strategies, augmented with cutting edge innovations, and designed to deliver meaningful value. Take a look.
Accenture outlines a shift in how business understands customer needs and wants by moving from a consumer centric to a life-centric approach.
Making a difference in citizens’ lives requires not just setting a bold vision, but executing pragmatically and efficiently against it. Our deep industry expertise drives end-to-end, proven solutions to help your organisation evolve.