Accenture has been named a leader in the IDC MarketScape: European Professional Services for Government Citizen Experience 2021 Vendor Assessment. According to the report, Accenture is a Leader in helping governments deliver new and better digital services to citizens.

The report noted Accenture’s “Strategic consulting to help government move from reactive to proactive, preventive, and predictive citizen service delivery.” According to the report, “Accenture's offering includes the end-to-end cycle of analysing citizen needs, testing new service delivery ideas, and then implementing them.”

Accenture works with governments to deliver end-to-end, scalable transformations, shifting the emphasis from transactional service delivery to an experience-driven focus on outcomes.



IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market.

The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the icons.

DC MarketScape: Europe Professional Services for Citizen Experience, 2021

Source: IDC MarketScape: European Professional Services for Government Citizen Experience 2021 Vendor Assessment, Doc # EUR146128420, April 2021

Our differentiated strengths

Breadth and depth of services

Accenture offers a broad service portfolio including strength across strategic IT consulting, system development and deployment, and managed services that address the needs of clients across government and the public sector.

According to the report Accenture has a “breadth of service portfolio, such as strategic IT consulting, system development and deployment, and managed services.”

Reimagining citizen experiences

Accenture, and its digital agency Accenture Interactive, helps re-imagine citizen experiences by cocreating citizen journeys and experiences and aligning government agencies’ brand, mission, and purpose through simplified services.

According to the report Accenture has long-standing client relationships and a customer focus. "Customers interviewed by IDC state that Accenture is their longest-running IT service supplier and works with them as a partner.”

Commitment to innovation and ecosystem power

Accenture brings innovation to clients through a dedicated innovation architecture, as well as a broad ecosystem of key vendors and strategic partners. Accenture Intelligent Platform Services plays an important role in extending the go-to-market capabilities of platform partners.

According to the report Accenture has a “breadth of alliances with global information and operational technology suppliers.”

Global expertise

The report emphasizes Accenture’s global expertise, citing the ability to bring lessons learned from transformational work with global public and private sector clients as a key strength.

According to the report Accenture has “global expertise that draws on both public and private sector customer relationships — customers interviewed by IDC state that Accenture's ability to leverage the experience gathered with other governments across Europe, the U.S., and increasingly APAC.”

"Driving citizen experience thought leadership centered around the concept of empowering ‘truly human governments’ that break down silos, build up capabilities, and empower workforces to move from transactions to relationships with citizens."

IDC MarketScape

Helping governments deliver services in a fast-changing world

IDC states that in the post-pandemic era, the drive for governments to build and deliver new services around their citizens is accelerating. Ensuring that services are efficient, trusted, highly responsive, inclusive and convenient is an imperative. That aligns with Accenture’s commitment to bring the power of technology and human ingenuity to transform not only citizens’ experiences, but the workforce experience for those charged with delivering services and support.

Outcomes-focused service delivery

Accenture’s services run from identifying and analysing citizen needs, creating and testing new services ideas and rapidly scaling success. We help clients take advantage of data-driven insights and AI to deliver hyper-personalized and conversational interactions across all channels and platforms.



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