Pivot book

“Pivot to the Future” candidly reveals how, professional services giant, Accenture courageously reinvented itself. In the face of massive changes it pioneered the practice of the #WisePivot, and doubled its market cap in just five years to more than $100 billion.

This book is much more than the story of Accenture. It’s a story built on Accenture’s real-world client work and its rigorous multiyear study of thousands of businesses across 30 industries. It includes numerous case studies that show how some of the world’s most prestigious companies are reinventing themselves. “Pivot to the Future” explains how to continuously invest across all three stages of the business lifecycle; the old, the now and the new. It is for leaders who are courageous enough to turn the threats of today and tomorrow into sustainable growth, and who understand that the wise pivot strategy is not a one-time event, but a commitment to a future of perpetual reinvention.

Net royalties will support the Hôpital Européen Georges-Pompidou in honor of former Accenture CEO, Pierre Nanterme.


Pierre image

In memory of our former chairman and chief executive officer, Pierre Nanterme (1959–2019). He was a dear friend, boss, mentor, partner, sounding board, sponsor, coach, and team captain to so many of us at Accenture. He repeatedly broke through the boundaries of status quo. He taught us how to think differently. And, most importantly, he showed us what we could be.

To honor Pierre’s legacy, we are donating our net royalties from the sales of this book to the Hôpital Européen Georges-Pompidou.

Chapter 1

The Trapped Value Gap

Continual improvements in digital and related technologies are creating value faster than companies, industries and society can absorb it. This is a kind of potential energy called trapped value. Targeting and releasing trapped value is the beginning of a new approach to strategic planning the authors call the “wise pivot.”

Chapter 2

The Seven Wrong Turns

Before engaging in a wise pivot, it’s important to understand the mistakes that can stop companies from recognizing and releasing trapped value. The authors call these mistakes the seven wrong turns. They include making the company too lean, creating a capital structure built to fail, losing one’s head, managing to Wall Street, relying on luck, serving regulators rather than customers, and anticipating customers who aren’t likely to show up.

Chapter 3

The Seven Winning Strategies

The authors present seven new strategic options with many examples. Some are companies that Accenture has worked with directly. Other examples are from a detailed research study (1,000 companies/12 industries) of the leaders’ winning ways.

Chapter 4

The Wise Pivot

Between late 2014 and 2018, Accenture’s market value doubled, reflecting the creation of $50 billion in new value. Given accelerating disruption and the growth of trapped value, transforming companies must pivot, and do so repeatedly in order to evolve from today’s core business to tomorrow’s, and the one after that.

Chapter 5

The Old, Now and New

The wise pivot requires integration of strategies, specifically, across three different timeframes or business maturities:

  • The old — Transforming the core
  • The now — Growing the core
  • The new — Scaling new innovations

Chapter 6

The Innovation Pivot

A wise innovation pivot requires leaders to review and adjust their portfolios to change the shape, speed, and trajectory of pivots. One of the keys here is to concentrate innovation capabilities under a strong leadership team, with dedicated investment and defined innovation roles and responsibilities. This enables companies to embed innovation into their corporate DNA. Done right, innovation isn’t something they do. It’s something they are.

Chapter 7

The Financial Pivot

No company successfully pivots without a massive investment in the new. This requires changing commitments and allocations to capital assets across three levers: fixed assets, working capital, and human skills. Rather than following the money, companies must put it to work creating a brave new future.

Chapter 8

The People Pivot

For a successful people pivot, organizations must adjust the way they approach hiring and retaining talent. This includes leadership — the people pivot doesn’t just apply to the “troops.” It includes having the right combination of leaders across all three stages, and being open to contributions from talent sources well outside the confines of executives’ own offices. The wild card here is artificial intelligence (AI). The future is likely to be one in which employees and technology work together in new ways. We’ll still need people, albeit with new, different and constantly-evolving skills.

Pivot podcast image

PIVOT TO THE FUTURE Intro. by Omar Abbosh, Paul Nunes, Larry Downes. Read by Robert Petkoff - Audio

by HachetteAudio

The proven, effective strategy for reinventing your business in the age of ever-present disruption Disruption by digital technologies? That's not a new story. But what is new is the "wise pivot," a replicable strategy for harnessing disruption to survive, grow, and be relevant to the future. It's a strategy for perpetual reinvention across the old, now, and new elements of any business. Rapid recent advances in technology are forcing leaders in every business to rethink long-held beliefs about how to adapt to emerging technologies and new markets. What has become abundantly clear: in the digital age, conventional wisdom about business transformation no longer works, if it ever did. Based on Accenture's own experience of reinventing itself in the face of disruption, the company's real world client work, and a rigorous two-year study of thousands of businesses across 30 industries, Pivot to the Future reveals methodical and bold moves for finding and releasing new sources of trapped value-unlocked by bridging the gap between what is technologically possible and how technologies are being used. The freed value enables companies to simultaneously reinvent their legacy, and current and new businesses. Pivot to the Future is for leaders who seek to turn the existential threats of today and tomorrow into sustainable growth, with the courage to understand that a wise pivot strategy is not a one-time event, but a commitment to a future of perpetual reinvention, where one pivot is followed by the next and the next. Available April 23, 2019 from Hachette Audio as a digital download, and in Print and Ebook from PublicAffairs. Pre-order here: https://libro.fm/audiobooks/9781549178894-pivot-to-the-future https://www.audible.com/pd/Pivot-to-the-Future-Audiobook/154917889X?qid=1555341634&sr=1-1&ref=a_search_c3_lProduct_1_1&pf_rd_p=e81b7c27-6880-467a-b5a7-13cef5d729fe&pf_rd_r=RPW5P7X7DZZQF8SMY379 https://www.downpour.com/pivot-to-the-future?sp=315452 https://audiobookstore.com/audiobooks/pivot-to-the-future.aspx https://play.google.com/store/audiobooks/details/Omar_Abbosh_Pivot_to_the_Future?id=AQAAAEDMgV_BgM https://www.kobo.com/us/en/audiobook/pivot-to-the-future-3 Check out our other great titles and more at: http://www.hachetteaudio.com Follow us at: twitter.com/HachetteAudio www.tumblr.com/blog/hachetteaudio www.facebook.com/HachetteAudio

  1. PIVOT TO THE FUTURE Intro. by Omar Abbosh, Paul Nunes, Larry Downes. Read by Robert Petkoff - Audio24.22


Pivot to the Future

Brave enough to disrupt?
Listen to co-hosts Omar Abbosh and will.i.am as they break it down with courageous leaders who are not afraid to continuously reinvent.

Now available wherever you get your podcasts

Episode 05
Kaiser Permanente

Guest: Bernard Tyson, CEO

Brief description: Imagine a health care system that's so good, you might not need to go to the hospital. That's the vision of the late Bernard Tyson, former chairman and CEO, Kaiser Permanente. Find out how the company is harnessing technology to bring health care right to your home. And why investing in preventative care not only creates stronger communities, it drives down costs for everyone.

Episode 04
Greylock Partners/LinkedIn

Guest: Reid Hoffman

As the uber-connected mastermind behind large-scale social media startups, Reid Hoffman reveals what it’s like to sell a business to Microsoft for $26 billion, and his view of where the next big pivots will occur. The co-founder and former executive chairman of LinkedIn is now investing in artificial intelligence, autonomous vehicles and cryptocurrency. This entrepreneur’s best advice: always be kind, because it’s never true that it’s “just business” – and he explains why to him, it must always be personal.

Episode 03
Walgreens Boots Alliance

Guest: Alex Gourlay

Wisely Pivoting to Corner the Retail Pharmacy Market
For Walgreens Boots Alliance (WBA), it’s about totally reinventing from the inside out to thrive amid a rapidly changing retail pharmacy market. Using data to reduce the manual workload and unlock trapped value the company is building worldwide neighborhood healthcare destinations. Listen in as WBA Co-COO Alex Gourlay discusses the company’s vision and strategy with Accenture’s Omar Abbosh.

Episode 02
Schneider Electric

Guest: Jean-Pascal Tricoire

In this episode will.i.am and Omar examine the story of Schneider Electric - one of Europe's oldest companies and how, through the leadership of its CEO Jean-Pascal Tricoire, it continues to grow and innovate. Schneider has transformed itself from a steel manufacturer into a software and hardware company whose goal is to lower carbon emissions and energy costs for the entire planet. How has Schneider survived from the dawn of the industrial revolution to today? Jean-Pascal shares why he believes the only real job a CEO has is building the very best teams.

Episode 01
Living the Pivot

In episode 1 our hosts reflect on their own pivots. will.i.am opens up about transforming The Black Eyed Peas and its business model as well as his biggest pivot — becoming a tech entrepreneur, with investments ranging from imaging technology to artificial intelligence. Omar talks about how his work with top companies led to the insights behind his co-authored new book, "Pivot to the Future," and how those insights have been applied in his life and at Accenture. They also discuss the “wise pivot” — making calculated moves that really pay off.



Accenture execs explain why a company's true investment isn't in AI — it's in retraining its current workforce

by Omar Abbosh, Paul Nunes, and Larry Downes

See how we embarked on our own massive reskilling as part of a strategic pivot to a "digital-first" future...Read

Don’t Pivot Away From Your Old Businesses, Pivot Around Them

by Omar Abbosh

Digital-first strategies can not only give you a jump on disruption but also breathe new life into old businesses and enable you to seize new opportunities in existing businesses...Read

5G’s Potential, and Why Businesses Should Start Preparing for It

by Omar Abbosh and Larry Downes

A new Accenture survey of nearly 2,000 technology and business executives in 10 countries revealed deep uncertainty about next-generation mobile network technology...Read

What Sets the Most Effective Innovators Apart

by Omar Abbosh, Vedrana Savic, and Michael Moore

Incumbents and start-ups around the world collectively spend hundreds of millions of dollars per year on innovation-related activities...Read



Chief Executive – Communications, Media & Technology, Accenture

Forward-thinking business leader who helped reinvent Accenture, a pivot that doubled the company’s market cap in five years.


Global Managing Director – Thought Leadership, Accenture Research

Renowned innovator, author and speaker who researches technology-led changes in business and marketing strategies.


Senior Fellow – Accenture Research

Sought-after speaker and author on developing business strategies in an age of accelerating technological disruption.


Trapped Value

Discover where value’s hiding

Learn how high-growth companies we surveyed are turning innovation investments into value with success, from the characteristics they have in common to their distinct approach to innovation.

Make your Wise Pivot to the New

How leading companies invest and innovate to harness the power of disruption.


Discover when disruption will impact your industry and how to confidently rotate to the new.

Help business image

Help your business be future proof

To pivot the business for growth understand and be ready to embrace the future possibilities.

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