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Reinventing for growth in a changing media landscape

janeiro 2, 2023 5-minutos de leitura


In brief

Just the start of the journey

Their time, your money – make it simple, make it quick

3 IN 4

consumers report frustration at finding something to watch.

1 IN 4

consumers say it can take more than 10 minutes to settle on a choice.

What are my options here?


of consumers say they’ll decrease their spend on SVOD


of consumers expect their expenditure to increase

Do you have my attention?


of consumers are spending more time on social video platforms like TikTok.

Get it together: Emerging roles in the age of the aggregator

About the Authors

Imran Shah

Managing Director – Technology Strategy & Advisory, Network and Connected Services, Global

John Peters

Managing Director – Media & Entertainment, United States, West

Greg Merchant

Managing Director – Strategy

Mark Flynn

Senior Manager – Accenture Research

Lukas Luft

Business Strategy Manager


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