Salesforce CRM Analytics Specialist

Responsibilities

Salesforce CRM Analytics & AI Development

• Design, develop, and maintain Salesforce CRM Analytics (Tableau CRM) solutions, including dashboards, lenses, datasets, and advanced data visualizations.
• Build and optimize Einstein Analytics and AI-driven insights, such as predictive trends, opportunity scoring, forecasting support, and customer behavior analysis.
• Implement AI-powered dashboards and stories that surface key KPIs, anomalies, and actionable recommendations.

Data Integration, Modeling & Engineering

• Collaborate with business stakeholders to gather analytics and AI requirements and translate them into scalable data models and datasets.
• Design and maintain dataflows, recipes, and transformations to support high-quality analytics and AI use cases.
• Integrate external and cloud-based data sources into Salesforce using ETL and integration tools to ensure consistency and reliability.

Advanced Analytics, Reporting & Optimization

• Build and optimize complex, interactive dashboards for executive, operational, and functional users.
• Apply advanced analytics techniques (trend analysis, segmentation, cohort analysis) to uncover insights that support business strategy.
• Continuously optimize performance, usability, and scalability of analytics and AI solutions.

AI Strategy & Business Enablement

• Partner with business leaders to translate AI and analytics insights into strategic recommendations.
• Identify opportunities to leverage Salesforce Einstein features (predictions, discovery, automation, and recommendations) to improve sales performance, customer engagement, and operational efficiency.
• Support AI-driven decision-making by explaining model outputs, assumptions, and limitations to non-technical stakeholders.

Data Quality, Governance & Best Practices

• Ensure data accuracy, integrity, and reliability through validation rules, monitoring, and ongoing data quality audits.
• Follow Salesforce analytics best practices related to security, governance, and performance.
• Document analytics architectures, AI use cases, and development standards.

Enablement, Documentation & Continuous Improvement

• Create and maintain documentation for analytics solutions, AI models, and workflows.
• Provide training, support, and best-practice guidance to end users to increase adoption and data literacy.
• Stay current with Salesforce platform enhancements, Einstein AI innovations, and analytics trends, proposing continuous improvements.

Qualifications

Education

• Bachelor’s degree in Computer Science, Information Technology, Business Analytics, Data Science, or a related field (or equivalent practical experience).

Salesforce & Analytics Experience

• Strong hands-on experience with Salesforce CRM Analytics (formerly Tableau CRM / Einstein Analytics).
• Experience building dashboards, lenses, datasets, dataflows, and recipes.
• Solid understanding of Salesforce data models, objects, and relationships.
• Hands-on exposure to Salesforce Einstein AI capabilities, including predictive insights and analytics-driven automation.

AI & Advanced Analytics

• Experience applying AI or predictive analytics concepts within Salesforce (e.g., forecasting, scoring, trend prediction, anomaly detection).
• Ability to interpret AI outputs and convert them into actionable business insights.
• Understanding of responsible AI principles, data bias considerations, and model limitations.

Data Integration & ETL

• Experience with ETL and integration tools such as Data Loader, MuleSoft, Talend, Jitterbit, or similar platforms.
• Knowledge of Salesforce data import/export, data migration, and integration strategies.

Querying & Data Analysis

• Strong proficiency in SOQL and SQL for querying, analysis, and optimization.
• Ability to work with large, complex datasets and ensure performant analytics solutions.

Cloud & Platform Knowledge

• Familiarity with cloud platforms such as AWS, Azure, or Google Cloud Platform (GCP) is a plus.
• Experience integrating cloud data sources with Salesforce analytics environments is preferred.

Skills & Competencies

• Analytical & AI-Driven Thinking: Strong ability to analyze data and leverage AI insights to solve business problems.
• Problem Solving: Proven ability to design analytics and AI solutions for complex use cases.
• Communication: Ability to clearly explain analytics findings and AI insights to technical and non-technical audiences.
• Collaboration: Strong partnership skills when working with cross-functional teams.
• Attention to Detail: High standards for data accuracy, visualization clarity, and solution quality.
• Adaptability: Commitment to continuous learning in Salesforce analytics, AI capabilities, and industry best practices.
• Time & Priority Management: Ability to manage multiple analytics initiatives with minimal supervision.

Tools & Technologies

• Salesforce CRM Analytics (Tableau CRM, Einstein Analytics) – Required
• Salesforce Einstein AI – Required
• SOQL & SQL – Required
• Salesforce Data Loader and data management tools – Required
• ETL & Integration Tools (MuleSoft, Talend, Jitterbit, SSIS) – Preferred
• Tableau, Power BI, or similar BI tools – Preferred
• Cloud Platforms (AWS, Azure, GCP) – Preferred

Additional Skills (Optional but Beneficial)

• Salesforce Certifications (Administrator, Platform App Builder, CRM Analytics & Einstein Discovery, Data Architecture & Management).
• Experience with advanced data visualization and storytelling.
• Exposure to AI governance, model monitoring, or analytics enablement programs.

Proficiency in Agentforce, Cloud 360, and D360, with the ability to leverage these platforms to optimize customer engagement, data integration, and end-to-end service management.

##LI-PH

Taguig

雇用機会の均等化に関する声明

アクセンチュアは選考に際し、適用される法令に基づき、応募者を年齢、人種、思想信条、肌の色、宗教、性別、国籍、出生地、民族的起源、障がいの有無、性的指向、性同一性、遺伝情報、婚姻、パートナーの有無、市民権において差別することなく、全ての応募者に対し適用される法令に基づき採用選考を行います。

We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.

We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.

At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.

Join Accenture to work at the heart of change. Visit us at www.accenture.com.