Moving to modern CPG

Mighty multinational consumer goods companies are falling while upstarts are rewriting the rules. The traditional model has passed its shelf life. Consumer engagement is everything: People want delightful experiences. They want personalized products and services—at the right time and most convenient place.

It's time for consumer products companies to sign off on fast innovation, get agile, harness technology and data, and move to modern.

FY18 Move To Modern CPG

Accenture's video shows how can you grow by moving from traditional CPG to a modern CPG. See more.

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How we help

With services including retail execution, promotion management, front office and goods mobility solutions, and store compliance, we guide clients through the changes sweeping through the industry.

Modern enterprise

Unlock trapped value and shape a lean organization that can respond quickly and flexibly to changing consumer demands.

Modern relationships

Embrace a truly consumer-centric mindset and ensure consumers find the products they desire on their favorite channels.

Connected enterprise

Merge consumer data with enterprise data (via AI and analytics) to generate insight-driven distribution and promotion strategies.

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Case studies

Food & Non-alcoholic Beverages

Accenture helped Del Monte Foods transform its IT infrastructure and to transition to the cloud.

Food & Non-alcoholic Beverages

Barilla collaborated with Accenture to make its IT organization more cost-effective and competitive.

Food & Non-alcoholic Beverages

A dairy company tripled its conversion rate with integrated e-commerce services and digital store capabilities.

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What we think

Our leaders


?What If! becomes part of Accenture

We have acquired ?What If!, a UK based firm that uses an experimentation-driven approach to help clients incubate new products and services.

Accenture helps Carlsberg transition to the Cloud

Learn how we delivered a journey to cloud for Carlsberg in just 6 months, helping the 171-year-old brewer to accelerate growth and improve margins.

Accenture helps Del Monte Foods drive growth with the Cloud

Learn how we delivered a journey to cloud for Del Monte Foods in just four months, helping the 132-year company create a more agile operating environment.

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