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Reinventing for growth in a changing media landscape

Januar 2, 2023 5-Minuten Zeit

RESEARCH REPORT

In brief

Just the start of the journey

Their time, your money – make it simple, make it quick

3 IN 4

consumers report frustration at finding something to watch.

1 IN 4

consumers say it can take more than 10 minutes to settle on a choice.

What are my options here?

39%

of consumers say they’ll decrease their spend on SVOD

18%

of consumers expect their expenditure to increase

Do you have my attention?

53%

of consumers are spending more time on social video platforms like TikTok.

Get it together: Emerging roles in the age of the aggregator

About the Authors

Andrew Walker

Senior Managing Director – Communications & Media, Global


Imran Shah

Managing Director – Technology Strategy & Advisory, Network and Connected Services, Global


John Peters

Managing Director – Media & Entertainment, United States, West


Greg Merchant

Managing Director – Strategy


Mark Flynn

Senior Manager – Accenture Research


Lukas Luft

Business Strategy Manager


Related capabilities

Media consulting

We help media and entertainment businesses outmaneuver uncertainty. With end-to-end transformation expertise, our clients emerge stronger and grow.