Skip to main content Skip to footer

Social commerce marketing strategies in 2022 & beyond

mai 7, 2022 10-minutes de lecture

In brief

Developing the right brand strategies for a complex social commerce world

Developing an effective social commerce strategy

Choosing the right engagement model

Social media and commerce: choosing the best paths to market

Considering your target consumers

Capturing the social commerce opportunity

$145bn

Apparel (CAGR: 30%)

$95bn

Consumer Electronics (CAGR: 24%)

$71bn

Groceries (CAGR: 16%)

$49bn

Home Decor (CAGR: 25%)

$29bn

Beauty and Personal Care (CAGR: 20%)

$9bn

Take-Away (CAGR: 26%)

$7bn

Luxury (CAGR: 21%)

$2bn

Home Care (CAGR: 27%)

About the Authors

Robin Murdoch

Managing Director – Corporate Strategy, Global


Oliver Wright

Senior Managing Director – Consumer Goods & Services, Global Lead


Karen Fang Grant

Global Research Lead – Industry Networks & Programs


Kevin Collins

Managing Director – Software & Platforms, Innovation & Offerings, Global


Laura McCracken

Managing Director – eCommerce & Payments, Global


MORE ON THIS TOPIC

4 steps to improve the digital consumer experience

Reconnecting with consumers on the high street

Related capabilities

Social commerce

Building a more human marketplace that creates tremendous value for businesses, consumers, creators, and curators.

Consumer goods and services

The "era of the Brand" is over; the "era of the Consumer" is here. Leading CPGs reinvent themselves, restore relevance and realize profitable growth.

Grow SMB

Discover how Grow SMB is enabling success. Because when SMB customers and partners prosper, we all do.