Discerning and critical, young people are highly sensitive to superficial attempts at “greenwashing.” Conversely, companies that demonstrate a genuine commitment to a green-economy transition will have a strong appeal for young people. Here are two suggestions: First, create new green businesses that are decoupled from legacy businesses, and second, build internal capabilities for sustainability across all business divisions, which could include introducing and tracking new sustainability KPIs.
Youthquake meets green economy
April 20, 2022
Stay in the know with our newsletters