Consumers are clearly signalling that the current media landscape needs reinvention.
With audience attention rapidly atomizing, business models are under siege. Cable-like experience bundles are back, and non-media competitors with diversified revenues are upending legacy media paradigms.
Companies that successfully consolidate these experiences, move them into a multidimensional world while getting the economics of value right will be best positioned for growth. However, with the horizon offering metaverse dreams and recession woes, the path forward starts with deep consumer insights.
Explore insights from our Global Entertainment Survey of 6,000 consumers to understand the drivers behind media and entertainment reinvention: redefined business strategies, immersive technologies, innovative monetization opportunities and profitability-oriented KPIs.