COVID-19: What to do now, what to do next

Our eight waves of consumer research reveal that COVID-19 has substantially changed consumer behavior. We explore five key myths impacting CPGs—that our research data dispels. Businesses must be data-led as they shape plans for the future, and CPGs need to revisit consumer segments, their portfolios and their partners now to build a foundation for future growth.

Image Thumbnail

Navigating the Impact of COVID-19

Debunking 5 consumer myths in the era of COVID-19
Read More

Navigating the impact of COVID-19

How we help

With services spanning growth strategy and execution, sales and trade promotion management, marketing, supply chain, and intelligent enterprise enablement we help our clients achieve consumer relevance at pace and in the right scale units.

Remodel the portfolio

Create an innovation agenda to drive disruptive growth.

Redefine consumer and channel experience

Capture new growth and meet liquid expectations.

Reinvent operations

Architect the business to be relevant at scale.

Run an intelligent enterprise

Pivot your business to unlock value faster than ever.

Develop next-gen IT architecture

Go digital at the core to adapt at speed.

View All

Capabilities

From enabling front office transformation to building an intelligent enterprise underpinned by technology and analytics, the Accenture consumer goods industry helps businesses innovate and transform.

Case studies

Accenture co-created an AI-based, "Human + Machine" toolset with P&G to formulate tailored CPG products.

Accenture helps Carlsberg transform into an agile, digital business with cloud.

We worked with Henkel to digitally upskill its workforce and create a culture of lifelong learning.

View All

Our leaders

What we think

COVID-19 has sparked a new wave of innovation across consumer industries, according to Accenture research

After a year of lockdowns, 95% of Accenture’s survey respondents said they made at least one change to their lifestyle that they expect will be permanent.

New consumer behaviors will shift US$3 trillion in economic value, Accenture report finds

With the pandemic driving changes in consumer behavior, businesses can expect to see a shift of more than US$3 trillion in economic value.

SALT Solutions will join Accenture Industry X to help improve clients’ factory and plant operations

Accenture to acquire technology consultancy SALT Solutions to improve manufacturing operations and logistics with cloud-based industrial IoT platforms.

Subscription Center
Stay in the Know with Our Newsletter Stay in the Know with Our Newsletter