Is your business ready to take the ‘Quantum Commerce’ leap?

Digital commerce in Asia-Pacific (APAC) is poised to take a quantum leap. While digital commerce sales are surging globally, those in APAC are growing faster. In fact, by 2022, the region is expected to account for 42 per cent of total retail sales globally, and a whopping 70 per cent of digital commerce sales.

Accenture has conducted in-depth research into digital commerce to help APAC businesses understand the likely impact of this quantum leap. Our research includes work by Accenture Research’s Economic Modelling Centre of Excellence to provide forecasts for important economic trends in the sector.

APAC: the new growth frontier

APAC’s quantum commerce growth is being driven by changing consumer expectations. Today’s digitally savvy consumers are involved at every stage of the value chain and increasingly, they will accept nothing less than a fully integrated, omni-channel experience.

The growth opportunities for retail and consumer packaged goods (CPG) companies are huge. Research shows that APAC digital commerce sales will reach US$6.5 trillion by 2025, representing a compound annual growth rate (CAGR) of 20.1 per cent. That’s more than three times the CAGR of total APAC retail sales.

Graph illustrating how digital commerce in APAC is expected to reach US$6.5 trillion by 2025

Digital commerce in APAC is expected to reach US$6.5 trillion by 2025.

Take the leap with Accenture

Tapping into quantum commerce’s opportunities will require many enterprises to transform their digital commerce capabilities so that they can offer the digital services that consumers increasingly expect. Those that don’t transform may risk being left behind.

Accenture has the experience and expertise to help your organization embark on that digital transformation journey. Through our centre of excellence for quantum commerce, we enable businesses to take the leap and transform their capabilities to thrive and grow in a digitally-driven retail environment.

We can also help your business apply Accenture’s Digital Commerce Control Tower, a comprehensive approach for all digital commerce needs — from supply chain and operations to digital marketing.

Accenture's Digital Commerce Control Tower is a comprehensive approach for all digital commerce needs, encompassing value assessment, consumer experience, supply chain, demand generation, operations, technology enablers, analytics.

Accenture Digital Commerce Control Tower

Fabio Vacirca

Senior Managing Director


Mohammed Sirajuddeen

Managing Director

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