Join Accenture at NAB 2022— we’ll reveal how technology and human ingenuity are coming together to redefine traditional media solutions.
23 Apr 2022 – 27 Apr 2022 | Las Vegas Convention Center We’re excited to join thousands of content professionals from the media, entertainment and technology ecosystem, in person, at NAB Show. As consumers gain more control of what and how they engage with content and entertainment services, at NAB this year we’ll be exploring how traditional media companies and broadcasters can embrace the power of change to create value and shared success. We're helping these businesses develop dynamic products and services with agile business models, to recast their place in the market landscape as relevant, profitable players.
Accenture will be leading conversations around streaming innovation, the future of advertising, and the value of cloud data at these scheduled sessions:
14:00 PT – 14:40 PT
CMIP | Debate TheaterPanel Debate 1: A look at innovation and future trends in the TV industry.
This CM|IP Panel will look at innovation in all its forms across the broadcast and pay-TV industry including inspiring business models, technologies, individuals, and market strategies.
SAVE TO CALENDAR
Managing Director – Media & Entertainment
16:15 PT – 16:45 PT
Capitalize | Inspiration TheaterStreaming’s Next Act
As the landscape has matured, consumers increasingly find streaming to be complicated, expensive, hard to use—and not all that personal. We explore some of the key paths to growth as consumers demand new and better ways to power their viewing experience.
SAVE TO CALENDAR
Managing Director – Media & Entertainment, United States, West
10:30 PT – 11:00 PT
Capitalize | Innovation TheatreAdvanced Advertising: The Evolving Ecosystem
Explore core issues in the new advertising milieu and how to implement a data-driven, automated commercial advertising platform with the Accenture Multimedia Advertising Platform.
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Managing Director – Communications and Media, North America
13:00 PT – 13:30 PT
Capitalize | Inspiration TheatreDrive scalable growth with Accenture Video Solution (AVS) Explore how video players can transform to a platform-based business model as an opportunity for growth and innovation.
SAVE TO CALENDAR
Managing Director – Media & Entertainment
14:20 PT – 14:40 PT
CMIP | Presentation TheaterThe ultimate platform for tomorrow’s media company. Now playing.
Powered by agile plays and business models, media companies can transform into platform-based operators, leveraging cloud and AI-powered solutions.
SAVE TO CALENDAR
Managing Director – Strategy and Consulting, Media Practice
Senior Manager – Media & Entertainment
Managing Director – Media & Entertainment
Managing Director – Media & Entertainment, United States, West
Managing Director – Strategy and Consulting, Media Practice
Managing Director – Communications and Media, North America
Managing Director – Media & Entertainment
There is positivity and excitement for what’s ahead for the media industry during the next 12 months and beyond. Here’s more about what we expect to see at NAB this year:
The time is right for the next phase of innovation in streaming. It’s a chance for the industry’s players to eliminate the pain points that are causing friction for consumers and could threaten to erode consumers’ enthusiasm for, and increasing adoption of, streaming services.
Cloud-based solutions, like artificial intelligence and advanced analytics, are critical for content-rich media and entertainment businesses. Shifting to the cloud can help companies be more competitive by shifting to a model that embraces easier collaboration, agility and customer insights.
More than ever, marketing organizations are positioned to lead their companies to growth. To be successful, marketers must be unapologetic in rethinking the customer journey, organizational structure, and ways of working. The opportunities are endless. The time is now.
Innovation in streaming, cloud technologies and the future of M&E marketing will be key NAB Show trends, Accenture believes.
A recent study conducted by Accenture and data from Whip Media found significant dissatisfaction with streaming recommendations and content discovery.
Explore how streaming companies can make the most of ad-funded video while beginning an evolution of consumer connection that goes beyond video.
Explore why understanding the streaming consumer’s full DNA through cross-platform insights must be an urgent priority for streaming services.
Explore the investments in transformational change that are essential across six elements of the media-tech company.
Explore Accenture’s vision for what the movie experience of the future might look like.
Explore the next phase of innovation—an agency layer—that gives consumers dramatically more control over the streaming experience.
Explore five trends and five strategies for media finance organizations as they adapt to a new way of doing business and growing revenue.
Watch Globo's CEO, Jorge Nóbrega, as he reflects on Accenture’s contribution to the UmaSóGlobo program.
To face a new digital style of conducting business due to COVID, Accenture and Mondadori launched smart working by leveraging Oracle HCM solutions.
