In brief

In brief

  • COVID-19 has brought about radical changes in what, how and where customers buy, bringing some products to the fore and phasing others out.
  • This is a wake-up call for consumer goods companies to get their digital act together, quickly, and rethink how they go to market.
  • In a socially distant world, responding with agility and being clued into customers’ changing needs will set the leaders apart from the laggards.
  • To stay on top of uncertainty and lead with insight, companies need to embrace cloud, AI, analytics, flexible IT and intelligent operations.


Businesses must be relevant, resilient, and reinvent themselves to outmaneuver uncertainty

The Indian economy has entered a phase of prolonged chaos as COVID-19 continues to disrupt our economy. Extended periods of uncertainty and unpredictability are complicating the return to business. In these "never normal" times, unprecedented supply and demand volatility will continue to be a challenge, along with changing customer behaviors. Adapting to these changes requires companies to understand that most of the new trends are irreversible as customers look for opportunities to switch to alternative suppliers, substitutes or buying channels. Furthermore, businesses in some sectors are staring at prolonged periods of low demand that could lead to significant decline in revenues, spiraling costs and derailment of planned future investments.

Leaders must realize that legacy business models will not help them survive, let alone recover.
To outmaneuver uncertainty, businesses must go beyond the short-term and quick-fix solutions to problems. Reinvention, not just recovery, must be the goal. Organizations that re-architect themselves by fundamentally changing their technology and business models to become digital natives will most likely emerge as winners in a post-pandemic world.

To read the full article: Download the PDF report, listen to the audiobook or browse through the article in the flipbook below.

Outmaneuvering uncertainty—by mitigating immediate challenges and investing in building a better future—will create organizations that one day look back on the pandemic as the darkness before the dawn.

Piyush Singh​

Senior Managing Director – Financial Services​

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COVID-19: The industry impact of Coronavirus

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