Our vision—Adaptive retail

Adaptive retail is the new imperative for retailers. With global disruption, external pressures and responsibilities, retailers need to be able to adapt—fast. Adapting means evolving, and evolution is how to stay resilient.

Retailers need to adapt across three elements:

Adapt to new climates—including social, economic, and environmental. Adapt to new expectations—from employees, consumers, and investors. Adapt to new ways of working—with technology, competitors, and partners.

Today's retail is never outright simple. Tomorrow’s retail is always in business.

Watch the video to learn more.


Learn how retailers are resetting their supply chains for flexibility and scalability at the local level.

Find out how retailers can meet evolving expectations of customers & employees with an adaptive workforce.

Learn how retailers are using data to drive customer experience, innovation and growth.

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How we help

Digital Retail

Transform your shopping experience across digital channels and stores, so consumers can shop with you anywhere and at any time.

Retail Stores

Reset your store footprint and formats to deliver services and experiences that meet evolving consumer expectations.

Retail Sourcing

Rethink the supply base, focusing on value expansion, responsibility, sustainability, transparency, and surety of supply.

Retail Supply Chain

Futureproof your local supply chain to strategically meet shifting consumer preferences, including last mile and sustainable delivery.

Retail Workforce

Redefine the future of work to skill and scale a future-ready retail frontline and corporate workforce.

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Case studies

Thai retailer Central Group uses data to create unique experiences for shoppers.

Grocer Intermarché, Microsoft and Accenture collaborated on an organization-wide data transformation.

The H&M Foundation is accelerating sustainable fashion with the Global Change Award.

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Adaptive retail at H&M

To support the new Accenture purpose, CEO Julie Sweet recently launched our brand campaign—Let there be change—an inspiration to our people and clients to embrace change for the benefit of all. We believe today’s rapid acceleration to digital presents us with an opportunity to create a better future, and our strategy is to embed responsible business into our services for our clients as well as to operate Accenture as a responsible business.

Global fashion retailer H&M is one of our clients that we are helping to continue its journey as a responsible business. 

H&M delivers fashion in a sustainable way, and is green even within IT. Its online ecommerce solution that is built and run by Accenture, was yesterday running H&M’s own data centers and already sourcing only green energy, and tomorrow will use wind power on Azure cloud. Thanks to cloud transformation features such as auto-scaling it will use even less energy—essentially, it’s a sustainable green cloud.

What we think

Meet the women transforming Retail

Accenture and Springboard Enterprises celebrate women disrupting Retail with groundbreaking technological innovations that will change the way consumers shop and interact with brands.


Retail leaders

Retail news

Shoppers Stop Selects Accenture to Help Advance Its Digital Commerce Transformation Journey

Shoppers Stop Ltd is collaborating with Accenture to accelerate its digital commerce transformation across multiple retail channels.

COVID-19 has sparked a new wave of innovation across consumer industries, according to Accenture research

After a year of lockdowns, 95% of Accenture’s survey respondents said they made at least one change to their lifestyle that they expect will be permanent.

Jill Standish of Accenture: The future of retail in the post pandemic world

Authority Magazine interviews Jill Standish on rebuilding retail, strengthening sustainability practices and the importance of inclusion and diversity.

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