Consumer Goods and Services

The "era of the Brand" is over; the "era of the Consumer" is here.

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Seizing opportunities to grow digital commerce

Making space to grow in consumer goods
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Brands: it’s time to know your new consumer

Consumer attitudes are changing at an accelerating pace, and brands need to understand this as a matter of urgency. It’s time to think about them as people, not simply consumers. This demands an ever-greater focus on innovation, brand purpose and sustainability. It also means embracing transformation by getting these things right:

  • Fueling growth through new business models
  • Understanding consumer needs and values
  • Delivering end-to-end consumer and customer experiences
  • Powering the organization with data
  • Aligning resources with new business models
  • Creating agile supply chain and manufacturing operations

Delivering on all these imperatives is an exciting challenge, and Accenture is ready to help, as you begin to re-imagine your consumer and customer relationships.

Accenture CG&S - The “era of the Consumer” is here

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CONSUMER RELATIONSHIP CHECKLIST

Assess the health of your consumer relationships.

How we help

Working with Accenture means working with a cross-functional team of experts to help drive value, transform, innovate and grow your consumer goods and services business at scale and pace.

Drive growth, innovation and new business models

Identify new business growth opportunities and improve performance through CPG innovation in products, services, processes and agile business models.

Create E2E consumer and customer experiences

Creating unified consumer and customer brand experiences across all channels, enabled by a digitally integrated organization.

Harness enterprise operations to fuel growth

Unlock trapped value with intelligent operations. Create corporate agility and drive business growth with intelligent operating models.

Transform into a data-led insights company

Blend human + machine in new ways to harness the power of data and artificial intelligence, powered by cloud, adopted at scale.

Consumer centric supply chain

Reimagine the role of supply chain to deliver connected consumer experiences and to digitally enable, by design, for profitable and responsible growth.

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Sustainability will reinvent Consumer Goods

Time is running out to win the battle against climate change. We no longer have the luxury of standing still. We must reduce carbon emissions to protect our planet from further damage.

As unveiled at COP26, Accenture and The Consumer Goods Forum, with support from the United Nations, are working together to urge large CPG and Retail companies to commit to half their carbon emissions by 2030 and reach net zero by 2050. Joining the Race to Zero, means joining some of the largest CPG and Retail brands in the world in tackling the climate crisis.

Consumer Goods and Retail have the power to reinvent and build resilient businesses with a positive commitment to our environment—sustainability is a pathway to driving growth that is better for brands and the planet. Technology, innovation and working collaboratively will be key to achieving these goals.

Turning good intentions into great outcomes is vital, but time is running out. Let’s make this the decade to deliver.

Let's make this the decade to deliver

COP26 – Accenture Consumer Goods – Race to Zero

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Capabilities

Accenture Consumer Goods and Service consulting offers a full range of services that help identify new business growth opportunities, drive consumer goods innovation, technology transformation and personalized customer experiences.

Growth and innovation

AI, IoT, automotive and digital applications are fueling industry growth. We’ll help you capitalize on these opportunities and drive efficiency.

Brand experience

Create a unified brand experience that is purpose-led, locally relevant and cost effective on a global scale, activated by data-driven intelligence.

Digital commerce

Transform the architecture and operations to cost effectively manage digital commerce experiences and optimize ROI with data-driven intelligence.

Data and analytics

The promise of 5G-led growth is on the horizon. We are a leader in helping companies move to 5G and maximize its potential.

Supply chain and manufacturing

Reduce cost to serve, improve speed to market, create custom products and services to boost market responsiveness, profitability & inventory accuracy.

Workforce transformation

Design the future employee experience and well-being in hybrid work, anticipate new skills and drive workforce culture and learning from the top.

Enterprise transformation

Turn your business functions into strategic growth enablers through real-time data analytics to improve business value and investment decisions.

Intelligent business services

Create new capabilities that keep pace with change and increase speed to market; replace Global Business Services with scalable Intelligent Services.

Intelligent operating models

Design and activate operating models that drive business growth, increase agility and foster an inclusive and diverse culture.

Technology transformation

Build future technology landscapes and deliver transformations designed for experience, led by data and enabled by digital.

Cost management

Leverage real-time, data-led insights to understand costs and continually reallocate funds to priority growth areas and strategic investments.

Sustainability

A sustainable business is a responsible business continually seeking improvements on environmental, social, and governance factors.

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FOOD TRENDS

Five ways we’re thinking differently about food
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Where we serve

Agribusiness

Discover how we are working across the food value chain (seeds, farming and processing) to drive innovation and growth for our agri clients.

Beauty

Check out how we are transforming the beauty customer experience and enabling clients to discover new areas of opportunity fueled by data.

Beverages

Enabling the transformation of beverages through human-centric product innovation and sustainable models, driving superior performance and experience.

Food

We’re helping food companies pivot to consumers' evolving needs for quick, healthy, socially responsible products that elevate experiences.

Home and personal care

From personal care and hygiene to home care products and appliances, we help clients adapt to a new reality, driven by evolving consumer lifestyles.

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Case studies

CONSUMER BEHAVIOR RESEARCH

Understanding new consumer trends

Meet the team

Accenture to acquire The Stable to bolster its commerce transformation expertise in North America

The agreement reinforces Accenture’s continued investments in commerce to help clients accelerate growth and sustain relevance.

Consumer interest in “Virtual Living” intensifies, Accenture survey finds

Successful consumer-facing companies are using immersive technologies to build digital environments that are increasingly realistic and create a greater connection to the physical world.

HFS ranks Accenture no. 1 tech services provider to retail and consumer packaged goods companies

HFS calls Accenture “an innovation-focused global provider with a solid client portfolio and acquisition-led growth strategy.”

Shopping on social media platforms expected to reach $1.2 trillion globally by 2025, new Accenture study finds

Accenture found that the $492 billion social commerce industry is expected to grow three times as fast as traditional ecommerce to $1.2 trillion by 2025.

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