Social Producer

Social Producer– Accenture Song

Location: London (hybrid)

Career Level: CL8

Salary: Competitive package depending on experience

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song

As a team…

You'll learn, grow and advance in an innovative culture that thrives on shared success, diverse ways of thinking and enables boundaryless opportunities that can drive your career in new and exciting ways.

If you’re looking for a challenging career working in a vibrant environment with access to training and a global network of experts, this could be the role for you. As part of our global team, you'll be working with cutting-edge technologies and will have the opportunity to develop a wide range of new skills on the job. 

The Role:

Social Media is important to the lifecycle of the JLR House of Brands. Jaguar, Range Rover, Defender and Discovery’s social media presence is engaging, enables rich customer dialogues, sets industry first on TikTok and much more. The Social Media Producer brings a pipeline of content to life for JLR’s main brand channels, providing best in class guidance across all networks and building the social experience tentpole moments as well as always on brand community building. Reporting jointly to the Director of Social Media and Head of Production, you will support new social media programs and content output across all of the JLR platforms.

Role Responsibilities:

CONTENT INNOVATION AND CROSS FUNCTIONAL EDUCATION

• Work cross functionally to advise and support the business and their social content plans and deliveries within the framework of an established content plan.
• Help guide the broader cross-channel organisation teams to produce social-first content aligned to the strategy, brief and budget
• Help educate connected teams in social content production and ensure all content considers social needs.
• Develop close collaboration directly with JLR to ensure consistency across all social content.
• Continually bring new methods, suppliers, creators and production tactics to develop content that is more engaging, entertaining, impactful and efficient

SOCIAL CONTENT PIPELINE

• Produce forward-leaning social content that generates engagement for all JLR brands.
• Ensure a pipeline of engaging social content creation for Jaguar, Range Rover, Defender, and Discovery Channels across social platforms.
• Make best use of the overall production budget to bring concepts to life in innovative ways that balance the creative vision with the return on investment
• Build long and near-term content production needs by aligning with our core social team and Global Producers on content pipeline.
• Pitch and implement social content pieces working as an integrated par to the creative team
• Help evolve JLR’s social content to be best in class while meeting ever-evolving platform needs.

TEAM MANAGEMENT

• Manage output of social content and team workflow
• Manage a production assistant, and oversee junior producers
• Hire and manage contract and partner productions/individuals and deliverables.
• Source outside creators to help develop a creator network according JLR’s brief(s) so they can be leveraged for content development and increase brand awareness and social channel growth.
• Hold team and creator network accountable to JLR’s content, brand standards and legal guidelines, without it getting in the way of innovation and creativity