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Head Of Social
London
Job No. r00206295
Full-time
Job Description
Global Social Media Lead JLR – Accenture Song
Location: London (hybrid)
Career Level: CL6
Salary: Competitive package depending on experience
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song
As a team…
You'll learn, grow and advance in an innovative culture that thrives on shared success, diverse ways of thinking and enables boundaryless opportunities that can drive your career in new and exciting ways.
If you’re looking for a challenging career working in a vibrant environment with access to training and a global network of experts, this could be the role for you. As part of our global team, you'll be working with cutting-edge technologies and will have the opportunity to develop a wide range of new skills on the job.
Role Overview:
The Global Social Media Lead drives the strategy and execution of the overall social programme experience, community building and measurement world-wide for the JLR brands in direct partnership with the Global social media clients
This role requires a passionate social media native that can balance keeping one eye towards emerging trends and new experiences while also managing a complex global day-to day operation across a large team.
Working within the London-based global brand team, the Social Media Lead will oversee a central cross-functional social media team working within each of the JLR brands, as well as acting as the key lead within cross-channel planning and strategy working groups. In addition to the brand team, the Global Social Lead coordinates with the regional and local teams across a vast range of country markets to direct the overall world-wide approach and impact.
Responsibilities:
Strategic Leadership
Lead the social media channel strategy to build the brand health, develop
communities and drive in-market commercial results. Own the long-term social
roadmap in coordination with the global client lead.
Channel Experience
Guide and direct the brand social teams, strategy, creative and social media
managers to oversee the brand content experience in every channel across the
entire customer experience journey from concept to publishing. Ultimately
responsible to ensure experiences align to objectives, platform behaviours and
brand purpose.
Build the Social Community
Drive community engagement and building, leading the global team of social
media managers and community managers, as well as coordinating with the
client-side customer care team.
Thought Leadership & Emerging Trends
Recognize and predict trends or changes in the social landscape, contextualising
the impacts and seeking new opportunities for the client brands.• Oversee Social Intelligence and Measurement
Working with the central social media listening, analytics, and reporting team,
own the social program impact measurement, optimisation, and intelligence
approach. Ensure programmes are aligned to primary objective and meeting KPIs.
Operations and Governance
Develop and oversee overall social program governance, process, and operations.
This includes leading the best practice and enablement programmes for markets,
setting world-wide operating procedures, and leading the team and resource
delivery model for social media.
Integration Across Channels, Partners, and Functions
Act as the global expert and lead for collaboration with global social media client,
agency partners, platform partnerships and social tech providers
Qualifications
Person Specification:
Qualifications:
Marketing degree or similar, with relevant working experience.
Length of Experience:
Extensive experience of content creation, managing social media platforms or
communities for brands.
Working Background:
- Demonstrated experience leading complicated social media programmes across
- organic and paid Experience managing large teams across functions.
- Expert level of familiarity with established and emerging social platforms
- Understanding of cross-channel marketing strategy and planning
- Experience working with luxury brands preferred.
- Experience managing across countries and languages preferred.
- Exceptional communication skills, both verbal and written, with a proven
- history of engaging executive-level leadership
- Strong knowledge and experience with social management, analytics and
- listening platforms required, Sprinklr highly preferred.
- Must have excellent emotional intelligence.
Additional Requirements:
- WFH is permitted for 3 days of the week. Every Thursday and one other day
- (either Tuesday/ Wednesday), you will be expected to work from our office at
- White Collar Factory, Old Street
- You will be expected to attend creative social shoots/ productions, when
- scheduled (potentially 1 shoot per month)
What’s in it for you
At Accenture in addition to a competitive basic salary, you will also have an extensive benefits package which includes 30 days’ vacation per year, private medical insurance and 3 extra days leave per year for charitable work of your choice!
Flexibility and mobility are required to deliver this role as there will be requirements to spend time onsite with our clients and partners to enable delivery of the first-class services we are known for.
Please note that with all our roles, you should expect some in-person time for collaboration, learning and building relationships with clients, peers, leaders and communities.
As an employer, we will be as flexible as possible to support your specific work/life needs.
About Accenture Song
We connect deep human and business insights with the power of technology to define and deliver new realities. Experiences that can make lives easier, healthier, safer, and rewarding. At Accenture Song, we’re reimagining business through experience.
Website: https://www.accenture.com/gb-en/about/accenture-song-index
