Job Title: CRM & Multi-channel Marketing Consultant
Career Level: Consultant
The digital revolution is changing everything. It’s everywhere – transforming how we work and play. Are you reacting to the disruption each day or are you leading the way as a digital disrupter? Accenture is driving these exciting changes and bringing them to life across 40 industries in more than 120 countries. At the forefront of digital, you’ll create it, own it and make it a reality for clients looking to better serve their connected customers and operate always-on enterprises. Join us and become an integral part of our experienced digital team with the credibility, expertise and insight clients depend on.
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence
As a team:
We are one of the world's leading providers marketing solutions. You'll work on innovative projects with colleagues to drive up marketing effectiveness and efficiencies from strategy through to activation. You will be using your expertise in the multi-channel marketing domain to help clients design and build multi-channel customer journeys aimed at activation with a strong focus on impactful creative/content and targeted data requirements at each touch point of the journey.
You'll learn, grow and advance in an innovative culture that thrives on shared success, diverse ways of thinking and enables boundaryless opportunities that can drive your career in new and exciting ways
If you’re looking for a challenging career working in a vibrant environment with access to training and a global network of experts, this could be the role for you. As part of our global team, you'll be working with cutting-edge technologies and will have the opportunity to develop a wide range of new skills on the job.
In our team you will learn:
How to provide solutions to marketing challenges to support our clients across each stage of the marketing cycle – strategy, planning, activation, as well as measurement optimisation & analytics
Work with the wider marketing domain capability in areas related to CRO, growth marketing (Paid), content and marketing analytics
As a CRM & Multi-channel Marketing Consultant, you will:
Lead digital projects in the marketing domain (campaign, journey and content specialists)
Manage the end-to-end delivery of multi-channel campaigns and advising client on the optimal ways of working across each stage of the marketing cycle
Advise clients on marketing effectiveness, optimisation and efficiency across the campaign chain with a strong focus on ways of working, creative, data and channels
Design and build multi-channel marketing/CRM campaign journeys with multiple touchpoints as part of Planning and for activation purposes (strategy & planning)
Help client become more effective in their marketing and CRM campaigns with a strong focus on understanding the customer (segment), content optimisation and highly targeted data for activating marketing/CRM campaigns
Manage and coordinate the end-to-end delivery of multi-channel campaigns and advising client on the optimal ways of working across each stage of the marketing cycle
Liaise with key activation/delivery teams to ensure campaigns are delivered on time and with the desired outcome
Demonstrate a strong understanding of marketing analytics and the ability to apply insights from this to optimise campaigns and advise the client on opportunities/actions for optimisation (effectiveness and efficiency)
Demonstrate and be able to advie clients on marketing automation and activation tools (Salesforce Marketing Cloud, Adobe Campaign etc)
We are looking for experience in the following skills:
Digital project delivery across multi-channel CRM & marketing campaigns (email, web, social, SMS, push etc) and each stage of the marketing cycle
Ability to define a digital strategy
A strong understanding of mapping multi-channel customer journeys, with experience in mapping creative/content and data requirements geared towards personalisation (the candidate must be able to provide best practise guidelines to clients in this domain)
An understanding of the creative/content cycle and familiarity of the application of digital asset management tools such as AEM (example)
Proven experience in managing the end-to-end orchestration of the delivery of multi-channel campaigns (marketing account/delivery management)
Experience in advising on content optimisation, Test & Learn techniques/approaches for general campaign optimisation (including how to build and manage an optimisation/Test & Learn Framework)
General understanding of the application of data, types of data and how to collect requirements for data at each touchpoint of the journey, for activation purposes
A strong understanding and ability to advise clients on multi-channel personalisation
Knowledge of relevant marketing tools/platforms for campaign activation (e.g Salesforce Marketing Cloud, Adobe Campaign etc) and the application of these
Knowledge of marketing effectiveness measurement, marketing KPIs and metrics
A strong understanding of the full campaign chain, the players involved at each stage, marketing operating models and governance supporting the campaign chain
Set yourself apart:
Illustrating expertise in integrated marketing
Mastery of designing & planning campaigns geared towards personalisation with a strategic mindset
Proven history of techniques that deliver tangible client impact through optimisation and driving up effectiveness of marketing/CRM campaigns
Proficiency in marketing automation and activation tools (such as Salesforce Marketing Cloud, Adobe)
What’s in it for you:
At Accenture in addition to a competitive basic salary, you will also have an extensive benefits package which includes 30 days’ vacation per year, private medical insurance and 3 extra days leave per year for charitable work of your choice!
Flexibility and mobility are required to deliver this role as there will be requirements to spend time onsite with our clients and partners to enable delivery of the first-class services we are known for.
Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, technology and operations, with digital capabilities across all of these services. We combine unmatched experience and specialized capabilities across more than 40 industries — powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. With 509,000 people serving clients in more than 120 countries, Accenture brings continuous innovation to help clients improve their performance and create lasting value across their enterprises. Visit us at www.accenture.com
Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, or gender identity, or any other basis as protected by applicable law.
Equal Employment Opportunity Statement
All employment decisions shall be made without regard to age, race, creed, colour, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected applicable law.
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.
Please read Accenture’s Recruiting and Hiring Statement for more information on how we process your data during the Recruiting and Hiring process.
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Pros: Fantastic culture, amazing flexibility, good rewards, varied work/projects, lots of extra-curricular activities/group.
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