Job Description

Content Strategist

Location: Birmingham

Duration: Perm

Level: Senior Analyst

Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all of these services. With our thought leadership and culture of innovation, we apply industry expertise, diverse skill sets and next-generation technology to each business challenge.

We believe in inclusion and diversity and supporting the whole person. Our core values comprise of Stewardship, Best People, Client Value Creation, One Global Network, Respect for the Individual and Integrity. Year after year, Accenture is recognized worldwide not just for business performance but for inclusion and diversity too.

“Across the globe, one thing is universally true of the people of Accenture: We care deeply about what we do and the impact we have with our clients and with the communities in which we work and live. It is personal to all of us.” – Julie Sweet, Accenture CEO

This role will work within the Spark44 team, serving a global automotive client (Jaguar Land Rover Transforms Global Marketing Communications Model | Accenture).  The Spark44 team creates brand communications, delivering award-winning creative and marketing effectiveness across end-to-end customer communications.

The Role:

We are looking for a Content Strategist/Copywriter to work on two of the most iconic and desirable automotive brands in the world today.

Both Jaguar and Land Rover are continually striving to offer the best online experiences for their customers and potential customers, so as well as providing content recommendations for vehicle projects, you will also be expected to help develop long-term strategies for relevant and engaging content across both brands. You will work across both brands on their respective global responsive websites and eBrochures.

Role Responsibilities:

  • Have an understanding of how the user journey, content and user engagement works in a digital environment.

  • Gain a full understanding of how and why client website pages and eBrochures are structured as they are and what components are at your disposal, alongside their relevant character counts.

  • Support the Senior Content Strategist in the Birmingham Spark44 office.

  • Work across the multidisciplinary DX (Digital Experience) team at Spark44. The team is made up of UX Architects, UX Designers, Digital Designers, Content Strategists and Copywriters.

  • Work with other departments and colleagues, including Art Directors, product specialists, analytics experts and our SEO partner, Dentsu.

  • Write and edit copy that meets brand and tone of voice guidelines for JLR digital platforms.

  • Turn technical information into easily understood customer-facing content.

  • Use provided keywords to optimise copy for search.

  • Inform asset requirements. This could be in the form of content requests for short films, interviews, CGI, photography or interactive elements.

  • Present your work, when required, to JLR clients and internal stakeholders.

  • Travel to JLR offices, when required.

  • Contribute to the culture and output of the DX team by encouraging big ideas and innovative design approaches and processes.

What’s in it for you

At Accenture in addition to a competitive basic salary, you will also have an extensive benefits package which includes 25 days’ vacation per year, private medical insurance and 3 extra days leave per year for charitable work of your choice!

Flexibility and mobility are required to deliver this role as there will be requirements to spend time onsite with our clients and partners to enable delivery of the first-class services we are known for.

About Accenture

Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all of these services. We combine unmatched experience and specialized capabilities across more than 40 industries — powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. With 509,000 people serving clients in more than 120 countries, Accenture brings continuous innovation to help clients improve their performance and create lasting value across their enterprises.

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  • Be a joy to work with, a team player and a skilled client partner.

  • Be able to work across a diverse number of projects and keep within tight deadlines.

  • Problem solve and suggest solutions.

  • Have strong teamworking skills with the ability to collaborate with colleagues from other disciplines to create beautiful, engaging experiences.

  • Strong decision making, critical thinking and analytical skills.

  • Strong ability to prioritise work based on short and long-term needs.

  • Be an excellent communicator.

  • Acute attention to detail.

  • Familiar with concept development.

  • Have some understanding of user experience design.

  • Happy working in a deadline driven environment across multiple projects.

  • Luxury automotive experience is preferred, other automotive experience welcomed.

All employment decisions shall be made without regard to age, race, creed, colour, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected applicable law.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

COVID-19 update:  The safety and well-being of our candidates, our people and their families continues to be a top priority. Until travel restrictions change, interviews will continue to be conducted virtually. 

What people are saying about us

"Love love love!

Current Employee - Analyst in London, England.

Pros: Fantastic culture, amazing flexibility, good rewards, varied work/projects, lots of extra-curricular activities/group.

Cons: Salaries competitive but not market leading, work life balance can be questionable at times.

More Accenture UK Ratings and Reviews

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