Job Description

Marketing Manager -  Accenture GO 

Career Level - 7

Location: London

Salary: Depending on experience.

Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all of these services. With our thought leadership and culture of innovation, we apply industry expertise, diverse skill sets and next-generation technology to each business challenge.

We believe in inclusion and diversity and supporting the whole person. Our core values comprise of Stewardship, Best People, Client Value Creation, One Global Network, Respect for the Individual and Integrity. Year after year, Accenture is recognized worldwide not just for business performance but for inclusion and diversity too.

“Across the globe, one thing is universally true of the people of Accenture: We care deeply about what we do and the impact we have with our clients and with the communities in which we work and live. It is personal to all of us.” – Julie Sweet, Accenture CEO

The position involves designing and executing pursuit marketing programs. This individual will work closely with campaign, content, industry, capability, and geographic marketing leads. Collaboration and use of data and insights will be key to being a trusted advisor to sales and deal teams, helping them differentiate through a marketing strategy designed to win work.

This position requires business-to-business marketing experience in the professional services or IT services marketplace. Some managers may be aligned with industries or capabilities where they have the most expertise. Responsibilities include creating the strategy and determining the marketing components, within a defined framework, to differentiate Accenture and increase win rate. Establishment of KPIs, measurement and continuous improvement are key.

The individual in this role must be a self-starter with strong executive presence and able to work collaboratively in a matrixed environment at all levels of the organisation. Must possess deep business acumen and be comfortable coaching business teams on high touch, high value marketing activities and plans.

Key Objectives:

  • Increase marketing differentiation across the sales lifecycle (Stage 0 – 3b).
  • Enhance client perception of Accenture, differentiate Accenture from competitors, and create preference for our services and assets.
  • Enable the business to help grow client relationships and conversations via social and digital channels.
  • Increase efficiency and effectiveness of programs by applying best practice techniques and bringing innovation.
  • Create industrialized, re-usable framework, assets and tools to improve speed to market while reducing costs.

Key Responsibilities:

  • Drive the creation of assets to be used in digital promotion channels targeted to specific accounts and contacts via pursuits.
  • Leverage and enhance pursuit framework to ensure innovation, industrialization and integration.
  • Deliver cost-efficient integrated marketing campaigns including message development, creating marketing assets, digital and social media outreach.
  • Draw insights from program analytics to refine programs and improve performance.
  • Work with corporate functions such as Competitor Intelligence and Accenture Research to drive differentiation and personalization.
  • Collaborate with appropriate marketing leads – understanding relevance of campaigns and content and encouraging integration and re-purposing.
  • Share best practices to help improve skill development and ability amongst team.
  • Build relationships with client-facing deal teams, coaching them on best practice sales and marketing strategy, tactics and implementation, to improve client relationships and win rates.
  • Assist in planning of investments and manage operational budget items.
  • Ensure that all global marketing policies and procedures are followed.
  • Manage multiple pursuits and stakeholders across various timelines.
  • Travel domestically and / or internationally, as needed on limited basis.
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Qualifications

Basic Qualifications:

  • Bachelor's degree or equivalent
  • Significant experience in integrated marketing particularly client and opportunity centric marketing programs
  • Good experience in B2B marketing including digital, social media and marketing analytics
  • Must be agile and willing to jump in and execute deliverables when needed
  • Overall program management skills, including excellent communication skills, are required to ensure production support and design activities are completed on time and on budget

Preferred Skill Requirements:

  • Proven experience in marketing strategy development and planning
  • Proven experience in message development
  • Strong written and oral communication, negotiation and presentation skills
  • Proven experience in marketing asset development
  • Proven experience in B2B digital /social media marketing
  • Proven experience in marketing analytics and performance improvement

Professional Skill Requirements:

  • Broad overall business acumen, industry knowledge, knowledge of Accenture's areas of business
  • Understanding and ability to originate and apply marketing concepts
  • Ability to develop and apply creative solutions to complex issues
  • Budget management
  • Excellent customer service skills
  • Executive presence and influence
  • Ability to manage and build relationships in a matrixed environment
  • Global perspective and understanding of local business marketplace
  • Ability to work autonomously and independently, yet integrate appropriately within Marketing & Communications and other areas of Accenture
  • Ability to manage multiple projects under tight deadlines and budgets

What’s in it for you

At Accenture in addition to a competitive basic salary, you will also have an extensive benefits package which includes 30 days’ vacation per year, gym subsidy, private medical insurance and 3 extra days leave per year for charitable work of your choice!

Flexibility and mobility are required to deliver this role as there will be requirements to spend time onsite with our clients and partners to enable delivery of the first-class services we are known for.

About Accenture

Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all of these services. We combine unmatched experience and specialized capabilities across more than 40 industries — powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. With 509,000 people serving clients in more than 120 countries, Accenture brings continuous innovation to help clients improve their performance and create lasting value across their enterprises. Visit us at www.accenture.com

Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, or gender identity, or any other basis as protected by applicable law.

Closing Date for Applications 30/11/2021

Accenture reserves the right to close the role prior to this date should a suitable applicant be found.

All employment decisions shall be made without regard to age, race, creed, colour, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected applicable law.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

COVID-19 update:  The safety and well-being of our candidates, our people and their families continues to be a top priority. Until travel restrictions change, interviews will continue to be conducted virtually. 

What people are saying about us

"Love love love!

Current Employee - Analyst in London, England.

Pros: Fantastic culture, amazing flexibility, good rewards, varied work/projects, lots of extra-curricular activities/group.

Cons: Salaries competitive but not market leading, work life balance can be questionable at times.

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