Smartphones at the epicenter of the digital world
Smartphones will be more closely integrated into people’s work and daily lives, putting them at the center of both. In the future, we will focus on interconnecting intelligent equipment of all types to improve people’s work, living, and health conditions.
Building the Artificial Intelligence (AI) / human relationship
Intelligent voice recognition is enabling a wave of human-machine communication. Chinese consumers are accepting voice assistants more quickly than consumers in many other countries, so we expect artificial intelligence to find applications in a wide variety of fields here, from healthcare to transportation.
Virtual Reality (VR) and Augmented Reality (AR) reinvent the customer experience
Half of Chinese consumers look forward to the magic of experiencing their products through virtual reality (VR) and augmented reality (AR). VR and AR are becoming a reality of future retail, redefining customer experience.
Digital trust: A new contract with consumers
Traditionally, consumer attitudes in China toward privacy issues in the digital age have been relaxed and tolerant. However, now Chinese consumers are raising their expectations for companies and other organizations to provide data security and earn digital trust. As a result, data ethics is increasingly coming into the spotlight.
Digital technologies have changed the way people connect with each other and the relationship between human beings and the environment. However, Chinese consumers’ digital life is not free from problems, worries, and anxieties. To make digital life ideal, innovators in the digital world need to be guided by the ultimate philosophy of designing technologies and products with the people at the center.