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Shrinking wallets, growing consumer needs

September 5, 2022 -MINUTE READ


In brief

New consumer priorities

New ways of living


of our surveyed participants had already purchased a virtual good or taken part in a virtual experience or service in the past year.6


of our surveyed participants showed interest in making purchases via the metaverse regardless of budget pressures.6

New approaches to sustainability

Budget pressures have no impact on sustainability values – 56% of consumers with budget pressures plan to uphold their sustainable behaviors in the next year vs 54% of those without.7

What to do now: Three key considerations

What to do in the future

Oliver Wright

Senior Managing Director – Consumer Goods & Services, Global Lead

Karen Fang Grant

Managing Director – Industry Networks & Programs, Global Research Lead

Jennifer Ducarre

Research Manager – Consumer Insights

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