Software & Platforms

Platforms have become the most valuable businesses on earth through the disruption, enhancement and acceleration of our everyday digital experiences. And as the pace of digital transformation increases, the future of platforms, amplified by the pandemic, is not without challenges – and unprecedented opportunities.

Small and medium-sized businesses (SMBs) are at the heart of economic recovery and growth. They account for more than 40% of total economic output in the US and 47% of employment. SMBs are also a key market for enterprises. Accenture surveyed more than 1,000 respondents to explore the perceived relationship between enterprises and SMBs, and the results are clear. Unless enterprises change their approach, they will continue to underserve SMBs and miss opportunities to deliver and capture value.

Read our latest perspective, Don’t tell me, show me, to learn why addressing this perception gap is critical to enterprise and SMB success.