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Synthetic data for speed, security and scale

October 29, 2021


In brief

What is synthetic data?

The value for business: Security, speed, and scale

Synthetic data’s most obvious benefit is in eliminating the risk of exposing critical data and compromising the privacy and security of companies and customers.

Synthetic data eliminates the roadblocks of privacy and security protocols that often make it difficult and time-consuming to get and use data.

Scale is a by-product of security and speed. Secure and faster access to data make it possible to expand the amount of data you can analyze and, by extension, the types and numbers of problems you can solve.

Why isn’t everybody using it?

Generating synthetic data properly requires people with truly advanced knowledge of AI and specialized skills, as well as very specific, sophisticated frameworks that enable a company to validate that it created what it set out to create.

Oliver Grange


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Ep. 9: Big data, little data & synthetic data


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