The path to growth for technology companies is getting steeper every day. And it’s becoming harder to build sustainable companies that keep both investors and the market happy. Bigger challenges like whole industry digitization, smart everything, income distribution, energy, healthcare, and the environment are quickly forcing tech companies to “innovate or die”. But it’s not all bad news.
As our research notes, technology companies can take four steps to help adapt to this ever-changing era. By focusing on these, technology companies of all sizes can overcome the hurdles they face and avoid the trap of hamster-wheel product development.