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COVID-19

Shaping the future of post-digital India

July 21, 2020

Reimagining the future as digital turns pervasive

With the COVID-19 pandemic outbreak, technology has never been so important. For organizations and governments, it is now at the centre while assessing and quickly mobilizing to respond to the emerging threats and impacts of the crisis. The speed and volume at which technology is being utilized highlights the dependency on it. The pandemic has also spurred massive innovation efforts from companies, governments, universities and individuals to address the challenge at hand.

This point of view (PoV) guides enterprises in India on how to leverage digital technologies to innovate and reimagine the future, drawing upon technology trend insights from Accenture’s Technology Vision 2020 report. The PoV also highlights what’s now and what’s next for enterprises to build a better, human-centered future. Is your organization ready for an innovation-led transformation in post-digital India?

Turning challenges into opportunities

India’s 1.37 billion people present a favorable demographic profile for businesses, with a 62 percent productive population in the 15–59 age group. The nation’s demographic advantage can open up vast growth opportunities across sectors. But challenges such as inadequate essential public services for a large share of the population or small percentage of the total workforce with formal skill training are acting as roadblocks. Embracing technology trends will set leaders apart from laggards.

Driving value and values

Leaders who build technology that delivers a human focus will be poised to do far more than meet expectations and elevate the human experience.

People are changing why aren’t you?

Acknowledging the key role of technology in people’s lives & assessing how this relationship is changing will help companies in India lead & succeed.

Leaving the road map behind

Businesses in India must challenge the existing technology models to invent a better, human-centered future by embracing technology-led innovation.

Five tech trends to watch for in 2020 and beyond

The I in experience

The enterprises that start building personalized, interactive, and shared virtual communities today can carry that success far into the future.

AI and me

Investing in explainable AI and other tools that enable true human-AI partnership allows businesses to reimagine their workforce in the future.

Robots in the wild

While today’s robotics leaders are filling new, pandemic-related roles, the ones truly thinking long-term are also building a more automated future.

Dilemma of smart things

Enterprises need to consider how they can introduce new features without overstepping. Failing to support these changes produces short-lived benefits.

Innovation DNA

Leaders who create agile and resilient innovation DNAs will be positioned to meet new needs and build new capabilities faster than ever before.

Watch the interactive video

Way forward

Reimagining the future with digital.

The COVID-19 pandemic has forever changed our experiences as customers, employees, citizens and humans and our attitudes and behaviors are changing as a result. The crisis is fundamentally changing how and what consumers buy, and is accelerating immense structural changes in most industries. Once the immediate threat of the virus has passed, companies will need to consider the impact of these changes on the way enterprises design, communicate, build and run the experiences that people need and want.

Continuing with existing models wouldn’t only risk frustrating customers or disengaging employees, but also permanently limit future innovation and growth.

Meet the team

Sanjay Podder

Managing Director and Global Lead, Technology Sustainability Innovation
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Natraj Kuntagod

Principal Director – Accenture Labs
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Pradeep Roy

Principal Director— Accenture Research
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