Reimagining the future as digital turns pervasive
With the COVID-19 pandemic outbreak, technology has never been so important. For organizations and governments, it is now at the centre while assessing and quickly mobilizing to respond to the emerging threats and impacts of the crisis. The speed and volume at which technology is being utilized highlights the dependency on it. The pandemic has also spurred massive innovation efforts from companies, governments, universities and individuals to address the challenge at hand.
This point of view (PoV) guides enterprises in India on how to leverage digital technologies to innovate and reimagine the future, drawing upon technology trend insights from Accenture’s Technology Vision 2020 report. The PoV also highlights what’s now and what’s next for enterprises to build a better, human-cantered future. Is your organization ready for an innovation-led transformation in post-digital India?
Turning challenges into opportunities
India’s 1.37 billion people present a favorable demographic profile for businesses, with a 62 percent productive population in the 15–59 age group. The nation’s demographic advantage can open up vast growth opportunities across sectors. But challenges such as inadequate essential public services for a large share of the population or small percentage of the total workforce with formal skill training are acting as roadblocks. Embracing technology trends will set leaders apart from laggards.
Reimagining the future with digital.
The COVID-19 pandemic has forever changed our experiences as customers, employees, citizens and humans and our attitudes and behaviors are changing as a result. The crisis is fundamentally changing how and what consumers buy, and is accelerating immense structural changes in most industries. Once the immediate threat of the virus has passed, companies will need to consider the impact of these changes on the way enterprises design, communicate, build and run the experiences that people need and want.
Continuing with existing models wouldn’t only risk frustrating customers or disengaging employees, but also permanently limit future innovation and growth.