Weaving commerce into the fabric of everyday life

Social commerce is creating new opportunities and challenges for brands, retailers and platform companies. It’s set to become a $1.2 trillion wave of change, and businesses need to be ready to take advantage now.

This four-part essay series will explore the social commerce ecosystem and scope out the market opportunity, what makes the social experience unique and how platforms and brands can meet their needs.

About the Research

Accenture Research conducted a series of studies on social commerce to better understand the nature of this opportunity. We designed and fielded an online survey of 10,053 social media users in China, India, Brazil, the US and the UK. The online study was conducted August 12th – September 3rd, 2021. We also conducted in-depth interviews with shoppers and sellers from those same five markets between May 26th and June 2nd, 2021.

Accenture’s social commerce market forecasts were produced using econometric modeling, considering the optimization of consumers’ preferences to accelerate existing market momentum. The social commerce market includes products or services ordered via social networks, regardless of the method of payment or fulfillment, covering B2C and C2C transactions.

Explore more insights

Learn about the enterprise and SMBs relationship, and the opportunities from improved collaboration.

Inclusion, diversity and equity initiatives that all organizations should consider to become a responsible business.

Explore what's driving gaming's explosive growth and how to navigate opportunities and challenges ahead.

Learn how the democratization of tech via LCNC platforms is unleashing a new wave of creativity.

How Growth Teams have underpinned the world's largest tech companies and steps to assemble your own.

Key factors that will determine lasting success with the emergence of a new consumer-creator class.

View All

Meet the team

Subscription Center
Visit our Subscription and Preference Center Visit our Subscription and Preference Center