Vision and value in a changing world

MWC Barcelona 2021 brought new perspectives.

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Mobile innovation for the connected human


JUNE 28 – JULY 01, 2021 | EVENT

The pandemic drove change at an unprecedented rate, riding on a wave of connectivity. MWC Barcelona promised "Connected Impact"—and Accenture was at the heart of the action with our virtual program: Vision and value in a changing world. We believe that creating sustainable value starts with a vision—and we brought examples of both vision and value to #MWC21 through our signature research, latest thinking and client success stories.

Our collaboration with Bloomberg saw the CEO Forum: The Future Of Connectivity expand on the MWC topics, with speakers including Anne Chow, CEO AT&T Business, Vinod Kumar, CEO Vodafone Business and Annette Rippert, Group Chief Executive, Strategy & Consulting, Accenture. Read and watch the event highlights, or watch the full session replay here.

Julie Sweet Mobile World Congress 2021 Keynote

Annette Rippert at MWC Barcelona - MWL Special Report

Accenture at MWC21

Bloomberg CEO Forum: Sponsored by Accenture

Highlights of our program


Jefferson Wang | Mon June 28, 13:00-14:00 CET

The new role of your home

How are technologies redefining your home and what are the long-term implications for work and entertainment?

Tejas Rao | Mon June 28, 13:00-14:00 CET

Open RAN

Focused on network innovation, flexibility and speed, Open RAN is forging a market fit for the future.

JULIE SWEET | Mon June 28, 17:00-18:00 CET

Networks for change

Julie will be in conversation with Mats Granryd, Director General, GSMA, to explore how to thrive and embrace change—across people, tech and business—and turn it into "Connected Impact", the theme of MWC 2021.

Lucy Cooper | MON JUNE 28, 18:00-18:45 CET

Impact summit

Lucy joins fellow accelerators and innovators to debate the latest on how startups, investors and companies can launch new business together.

Rachael Bartels, Tim Good, Lucy Cooper, Jess Majekodunmi | Tues June 29, 10:00-16:15 CET


Accenture and the GSMA convene the industry to ignite action and change around equality, diversity and inclusion.

Pritesh Gadhia | TUES JUNE 29, 11:00-12:00 CET

Consumer winners and losers in a post COVID-19 world

As post COVID-19 recovery begins, we highlight strategies of those who thrived as well as businesses who will take a long time to recover.

Koen Deryckere | Tues June 29, 14:30-15:30 CET

Internet of Behaviour

Changing user behaviour and the data generated is providing new business opportunities and use cases. How can this become a positive force for good?

Mathangi Sandilya | Weds June 30, 11:00-12:00 CET

Extended reality

XR has helped bring people closer – will it become a part of our every day? And what role will telcos play in facilitating this new reality?

Peters Suh | Weds June 30, 16:30-17:30 CET

Reigniting venues & events: The role of tech public cloud services

The pandemic has put the events industry at a standstill. What role can technology play in managing crowds and keeping people safe?


Julie Sweet

Chair & CEO

Annette Rippert

Group Chief Executive – Strategy & Consulting

Rachael Bartels

Client Account Lead

Koen Deryckere

Lead – Industry Networks and Programs

Tim Good

Managing Director, Talent & Organization/Human Potential, Europe Lead

Lucy Cooper

Head – Innovation, Europe

Jess Majekodunmi

Director – Human Sciences Studio

Jefferson Wang

Managing Director – Strategy & Consulting, Technology Strategy & Advisory, 5G Strategy & Go-to-Market

Mathangi Sandilya

Managing Director – Communications and Media

Peters Suh

Network Lead – North America

Pritesh Gadhia

Managing Director – Accenture Digital

Tejas Rao

Managing Director – Strategy & Consulting, Technology Strategy & Advisory, 5G Ecosystem & Partnership Lead

View All
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