Celebrating Innovation in banking

Since 2013, the Efma-Accenture Banking Innovation Awards has helped drive innovation in the industry, encouraging financial institutions to develop disruptive strategies to propel banking into the future. The annual ceremony recognizes and showcases the best innovations. It is an unrivalled networking event, and an opportunity for banking executives to explore bold new thinking in the industry. This year’s ceremony will take place in Paris, France on Wednesday, October 16 at 9 a.m. Register to watch the live broadcast of the event.

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2019 award categories

Efma-Accenture Banking Innovation Awards will be given in the following eight categories.

Analytics & Artificial Intelligence

Innovations aimed at becoming a data-driven bank, leveraging analytics and artificial intelligence at scale. These include:

  • An analytics-dedicated center of excellence.
  • Data monetization initiatives and artificial intelligence solutions to provide new support and advisory services.

Phygital distribution & experience

Innovations in banks’ physical and digital distribution channels, providing new retail experiences. This means:

  • Reinventing the bank-customer relationship.
  • Changing how banks engage the customer seamlessly at every touchpoint.
  • Providing a series of seamless and personalized experiences.

Digital marketing & communications

Innovations targeted toward:

  • Improving the marketing funnel’s efficiency and effectiveness.
  • Rethinking how the bank reaches its customers for marketing purposes in the digital space.
  • Increasing customer and prospect awareness and boosting contact-to-sales conversion.

Social, sustainable & responsible banking

Innovations that demonstrate:

  • An institution’s recognition of and objective to address social issues (e.g. inclusion, diversity).
  • Support for SMEs in their development.
  • Environmentally friendly policies that nurture customers’ trust.

Neobanks & specialized players

Innovations from Digital Attackers with a banking license, or new brands launched by incumbents, aimed at creating scalable end-to-end value propositions such as:

  • New mobile-only brand.
  • Pan-European platform banks for SMEs.
  • Offerings that enable faster, more agile growth in terms of customer acquisition and segment penetration.

Workforce experience

Innovations that empower a bank’s workforce or strengthen workforce methodologies and processes, using technology to infuse a high-value human touch in the relationship model. These include:

  • New tools or methods for measuring performance.
  • Initiatives to promote a digital culture, facilitating long lasting behavioral changes.

Offering innovation

Innovations focused on widening the traditional banking product offering via niche-oriented products and value added services. This means:

  • Products and services that bring the bank outside traditional boundaries into customers’ daily lives.
  • Innovations that enable faster, easier and safer payments for customers.

Global innovator

This category aims to award the most innovative player, represented by:

  • A vision successfully committed to innovation.
  • Development of innovative projects in different areas to continuously transform the business model.
  • A dedicated application will be required, and the winner will be independently identified by an expert jury.

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2018 Winners

''We continue to be impressed with how Banking Innovation Award winners leverage digital technologies to create innovations that generate value for clients. These customer experience innovations also help banks to gain market share, drive revenue growth and deepen client relationships, while reducing costs and improving efficiency. The winners of these awards represent numerous countries—showing that innovation knows no boundaries.''


Piercarlo Gera
Senior Managing Director – Financial Services, Customer Insight & Growth
2018 WINNERS BLOG SERIES

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