The jewelry industry is highly competitive, with all players—from small artisans to global chains—vying for the same shoppers. It’s critical, then, for larger jewelry brands to leverage technology and meld it with age-old craftsmanship to gain an edge.

Pandora, the Danish jeweler known for its exquisite hand-finished pieces, knew that effectively blending art and technology would make it easier to launch new products and campaigns, and appeal to consumer sentiment on a local or global scale.

As Pandora’s presence grew around the world, it needed to become significantly more nimble in an industry that requires speed and agile responsiveness. After all, most customers don’t purchase jewelry every day, so Pandora needed the technological capability the cloud offers in order to deliver the technology needed for Pandora to execute on their digital aspiration of delivering a truly seamless consumer experience.

What Accenture did

Accenture collaborated closely with Pandora and the two teams assessed Pandora’s business needs and outlined what the company’s new cloud infrastructure could look like.

This initial path forward clearly conveyed the potential strategic advantages of moving on-premise systems and workloads to Microsoft Azure Cloud. Experts from Microsoft and Avanade—a joint venture between Accenture and Microsoft—joined the team to refine the business case and lay the groundwork for the migration of Pandora’s infrastructure, data and applications.

Pandora’s capacity was right-sized for moving to the cloud with automation scripts that allowed for up and downscale capacity for critical applications on-demand. They were also able to implement an almost fully automated patching process covering 100% of their infrastructure, where previously there were significant gaps and manual efforts.

In just 14 months, the team transitioned, transformed or decommissioned approximately 2400 servers and 350 applications.

"Together with Accenture, my team designed a detailed cloud solution for our application portfolio. The priority was to move into the cloud fast."

— Peter C. Holmberg, CIO – Pandora

People and culture

The cloud migration and ongoing managed services are making it possible for Pandora employees to access standardized tools, data and cloud capabilities, such as provisioning new infrastructure to experiment with new offers or customer solutions.

The scalability and provisioning speed afforded by Azure means that Pandora now has a strong foundation for adopting more agile business processes. That makes them more engaged in their jobs—and more effective at building solutions and products that are more likely to attract and engage Pandora customers.

"For us, it was important to not only focus on the technical outcomes but also talent and resources. So, the transformation included our organization, people, skills and capabilities."

— Peter C. Holmberg, CIO – Pandora

Value delivered

In less than 18 months, Pandora successfully transitioned approximately 70% of its applications and infrastructure to cloud.

The money and resources gained will be redirected to new digital initiatives including enhanced online shopping experiences.


Cost savings. Pandora is on track to achieve DKK 200 million in cost savings through the transition and transformation project Savings include highly efficient infrastructure management services, data and vendor consolidation.


Simplicity. Pandora now has more visibility into its IT operations, making better, faster IT decisions. Now they can introduce new services or offerings in just a few days instead of the four weeks.


Increased agility. In just 14 months, the team transitioned, transformed or decommissioned approximately 2400 servers and 350 applications.

Moving forward, Pandora expects to continue leveraging the power and cost savings of the cloud, and ultimately grow the business by remaining nimble and responsive to customers’ needs.

Meet the team

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