New findings from the 2018 Accenture Digital Consumer Survey of 21,000 online consumers across the globe reveal that online consumers want to have easier management of their online personal data.
Consumers wish to have greater visibility and control over their online personal data:
Companies that were most trusted with personal data included:
While many consumers are comfortable interacting with chatbots for support, some are reluctant to provide additional information to personalize the experience:
About the survey
The 2018 Accenture Digital Consumer Survey for communications, media and technology companies is based on a survey which was conducted online between October and November 2017, with 21,000 consumers in 19 countries, including Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, The Netherlands, Poland, Singapore, South Africa, Spain, Sweden, The United Arab Emirates, The United Kingdom and the United States. The sample in each country is representative of the online population, with respondents ranging in age from 14 to 55 plus.