Immersive Entertainment

What if going to the movies was part of a connected experience spanning multiple touchpoints that draw people into the theaters? That means before the theater experience, on the way to the theater, at the theater and back at home – or anywhere consumers are using devices.

What if consumers once again saw the theatrical experience as new and innovative, and there were reasons to go to the theater in addition to seeing the main feature? In an Accenture 5G consumer survey,  58 percent of consumers said they would be excited about a connected, end-to-end extended reality experience, and 84 percent of them would be willing to pay for it. 

Could harnessing 5G to create unique and compelling experiences draw audiences in for the next 50 years? The answer is yes. 

Explore Accenture’s vision for what the movie experience of the future might look like.

Network Services

Accelerating the 5G future of business

The possibilities sound endless – but what do businesses actually expect (and worry about) from next generation connectivity?


How we work


Delivery centers servicing clients from 120 countries


Data scientists globally


Communications & Media consultants globally

Case studies

Helping customers self-serve and personalize their in-home connectivity has given TELUS a new path to growth for future services.

Learn how O2 and Accenture worked together to deliver Smart metering across 20 million UK homes.

Manzoni partners with Accenture to reinforce its leadership position in advertising, leveraging the power of data and artificial intelligence.

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What we think

Communications and Media

Unlocking new growth for CSPs

Explore how the CSP can reinvent itself by updating technology and operating models and adopting new growth models in B2C and B2B.

Communications and Media


Media and entertainment organizations must transform from the core, putting the consumer at the heart of reinvention.

Awards and recognition

Discover how we're breaking ground through our awards and recognitions.


Leader in the Gartner Magic Quadrant for IT Services for Communications Service Providers, Worldwide

2019 Recognition


Overall Innovation Leader in HfS Research

2018 Recipient


Awarded Creative Data Grand Prix

2018 Recipient

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Learn more about Accenture Communications & Media in the news.

Accenture named a leader in IT services for CSPs by leading research firm for ninth consecutive year

Latest Gartner Magic Quadrant report positions Accenture highest for ability to execute and completeness of vision.

Eight in 10 businesses believe 5G's impact will be significant – but concerns about security persist, Accenture study finds

Businesses believe that 5G will be the most revolutionary network evolution yet but have security concerns, according to Accenture’s global study.

Accenture positioned as leader in Gartner's Magic Quadrant for IT Services for Communications Service Providers, Worldwide for eighth consecutive year

Accenture is positioned highest for ability to execute and furthest to the right for completeness of vision.

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