Skill required: Digital Marketing & Campaign - Campaign Management
Designation: Management Level - Senior Analyst
Job Location: Mumbai
Qualifications: Any Graduation
Years of Experience: 5-8 years
About Accenture Operations
In today's business environment, growth isn't just about building value-it's fundamental to long-term business survival. So how do organizations sustain themselves? The key is a new operating model-one that's anchored around the customer and propelled by intelligence to deliver exceptional experiences across the enterprise at speed and at scale. You will deliver breakthrough business outcomes for clients-by harnessing talent, data and intelligence to revolutionize their operating models. Operations is one of four services that make up one Accenture -the others are Strategy and Consulting, Interactive and Technology. Visit us at www.accenture.com
What would you do?
You will be aligned with our Insights & Intelligence vertical and help us generate insights by leveraging the latest Artificial Intelligence (AI) and Analytics techniques to deliver value to our clients. You will also help us apply your expertise in building world-class solutions, conquering business problems, addressing technical challenges using AI Platforms and technologies. You will be required to utilize the existing frameworks, standards, patterns to create architectural foundation and services necessary for AI applications that scale from multi-user to enterprise-class and demonstrate yourself as an expert by actively blogging, publishing research papers, and creating awareness in this emerging area.
You will be working as a part of the Digital Marketing & Campaign team which helps clients with their digital campaign & digital marketing requirements. They help provide various services around list pull, list hygiene & lead uploads, providing data-driven insights to clients, and help them get better ROI from their various digital marketing initiatives. The team is primarily accountable for performing list pull from Client Database by writing complex SQL queries. They also leverage popular tools such as Adobe Creative Suite, Workfront Work Management Software, Atlassian Jira, etc.
The Campaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys.
What are we looking for?
We are looking for individuals who have the following skillset:
- Adobe Campaign Standard
- Ability to perform under pressure
- Ability to establish strong client relationship
- Ability to handle disputes
- Ability to meet deadlines
Roles and Responsibilities
- As a team lead you will be expected to:
- Understand and effectively manage the team's governance and performance
- Understand the level of risk & propose mitigation plans and partner with other support teams to resolve requests/issues in a timely manner
- Clearly communicate team goals and deliverables and keep the team updated on changes
- Coach team members and provide the first level advice on procedures/methods
- Solve increasingly complex problems & effectively delegate to develop and groom team members for succession planning
- Maintain client relationships interface through regular connects and emails
- Understand client priorities and problems & help translate actions for the team
- Use innovation to identify opportunities to optimize processes, decrease costs and increase client value
- Use data analytics and story-telling techniques to enhance the client journey
Please note this role may require you to work in rotational shifts.
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