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List Pull (Campaign

Job Location: Mumbai

Job Number: 11008


- Job description

The responsibilities / authorities include:

• Act as a list pull SME and engage in list extraction for different type of campaigns on Aprimo (Teradata)

• Provide SME support to the team members for list pull activity

• Maintain campaign calendar with real time status of campaigns and go live status.

• Manage scope gathering for the campaign as given in client’s BRD document

• Ensure timely completion of tasks and requests

• Ensure accurate reporting at required frequency

• Risk & Issue management

• Escalate risks as per the escalation matrix defined

• Identify gaps and areas for improvement in execution processes and propose improvement solutions

• Apply learning and industry standard best practices from past experience

Must have skills:

• Experience working as a specialist with strong campaign segmentation/list pull knowledge on Aprimo

• Strong SQL programming and relational data modeling knowledge

• Expertise in working with large data files in CSV, text or other common formats

• 3 - 5 years of experience in marketing technology and operations focusing on execution of marketing on behalf of the Client

• Bachelor's degree in Computer Science, Computer Engineering, Computer Information Systems required

• Understanding of integrated marketing and customer data as it relates

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