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M&E Spotlight: Issue #3
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  • Rectangle Issue #3 M&E Spotlight Trends and insights shaping the world of Media & Entertainment Issue 3: Focus on customer lifetime value GraphicLine GraphicLine GraphicLine GraphicLine Part of Accenture s continuing Media & Entertainment Trends series
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    Part of The Future of Marketing series Rectangle Insights and fan analytics guide all our decisions Kevin Lopes VP Sports Business Development & Innovation, ESPN Rectangle Polygon
    Rectangle Rectangle Rectangle Insights and fan analytics guide all our decisions Kevin Lopes VP Sports Business Development & Innovation, ESPN Issue #3 M&E Spotlight Trends and insights shaping the world of Media & Entertainment Issue 3: Focus on customer lifetime value GraphicLine GraphicLine GraphicLine GraphicLine Part of Accenture s continuing Media & Entertainment Trends series
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    Part of The Future of Marketing series Rectangle Polygon
  • Rectangle Rectangle There is so much rapid change and mounting pressure in marketing today It is easy for marketers to lose focus and ge Media and entertainment companies do not want to fall behind By rewiring the organization to flex fast, they can do THE FUTURE OF MARKETING IN MEDIA 2 GraphicLine
    Rectangle Rectangle There is so much rapid change and mounting pressure in marketing today It is easy for marketers to lose focus and ge Media and entertainment companies do not want to fall behind By rewiring the organization to flex fast, they can do 2 GraphicLine THE FUTURE OF MARKETING IN MEDIA
  • Rectangle Kevin Lopes VP Sports Business Development & Innovation, ESPN Media leader spotlight GraphicLine With fan technology at the cutting edge of innovation, how do media companies maximize and measure customer engagemen In this interview, Accenture s Hayley Fiksen explores customer lifetime value with ESPN s Kevin Lopes With ESPN s 40
    THE FUTURE OF MARKETING IN MEDIA 3 GraphicLine
    Rectangle Kevin Lopes VP Sports Business Development & Innovation, ESPN Media leader spotlight GraphicLine With fan technology at the cutting edge of innovation, how do media companies maximize and measure customer engagemen In this interview, Accenture s Hayley Fiksen explores customer lifetime value with ESPN s Kevin Lopes With ESPN s 40
    3 GraphicLine THE FUTURE OF MARKETING IN MEDIA
  • Rectangle Rectangle The Thriver difference: We ve identified five areas of focus for media marketing leaders seeking to dive into the future of marketing: Rectangle Rectangle Rectangle Rectangle Rectangle Connect the fragmented experience Focus on customer lifetime value Optimize for time spent Rediscover your purpose Embrace dynamism THE FUTURE OF MARKETING IN MEDIA 4 GraphicLine
    Rectangle Rectangle The Thriver difference: We ve identified five areas of focus for media marketing leaders seeking to dive into the future of marketing: Rectangle Rectangle Rectangle Rectangle Rectangle Connect the fragmented experience Focus on customer lifetime value Optimize for time spent Rediscover your purpose Embrace dynamism 4 GraphicLine THE FUTURE OF MARKETING IN MEDIA
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    Focus on customer lifetime value Engaging directly with end customers empowers media companies to measure customer lifetime value for the first time Rectangle THE FUTURE OF MARKETING IN MEDIA 5 GraphicLine
    Rectangle Focus on customer lifetime value Engaging directly with end customers empowers media companies to measure customer lifetime value for the first time
    Rectangle 5 GraphicLine THE FUTURE OF MARKETING IN MEDIA
  • Rectangle Rectangle Where to start 01 Throw away old metrics Evolve performance measures to reflect the outcomes that are most important to customers,
     
     
     
     
    95% of Thrivers have increased their ability to scale at speed compared to 65% of Survivors THE FUTURE OF MARKETING IN MEDIA 6 GraphicLine
    Rectangle Rectangle Where to start 01 Throw away old metrics Evolve performance measures to reflect the outcomes that are most important to customers,
     
     
     
     
    95% of Thrivers have increased their ability to scale at speed compared to 65% of Survivors 6 GraphicLine THE FUTURE OF MARKETING IN MEDIA
  • Rectangle Rectangle Rectangle SPOTLIGHT Transforming how Sky engages with customers across the multi-channel Bringing the best of Accenture s campaign services to support Sky in the fight for engagement Accenture has supporte THE FUTURE OF MARKETING IN MEDIA 7 GraphicLine
     
    Rectangle Rectangle Rectangle Rectangle Rectangle Bringing the best of Accenture s campaign services to support Sky in the fight for engagement Accenture has supporte Transforming how Sky engages with customers across the multi-channel SPOTLIGHT 7 GraphicLine THE FUTURE OF MARKETING IN MEDIA
  • Rectangle Rectangle 02 Become experts in data to test-learn-tweak-repeat The way that Thrivers think about speed is different Their min THE FUTURE OF MARKETING IN MEDIA 8 GraphicLine
    Rectangle Rectangle Rectangle 02 Become experts in data to test-learn-tweak-repeat The way that Thrivers think about speed is different Their mind 8 GraphicLine THE FUTURE OF MARKETING IN MEDIA
  • Rectangle Rectangle Rectangle Understanding their users to enable a strategic entrance into a new market In preparation for their new SVOD streami Fueled by analytics to prepare for the big launch SPOTLIGHT THE FUTURE OF MARKETING IN MEDIA 9 GraphicLine
     
    Rectangle Rectangle Rectangle Rectangle Rectangle Understanding their users to enable a strategic entrance into a new market In preparation for their new SVOD streami Fueled by analytics to prepare for the big launch SPOTLIGHT 9 GraphicLine THE FUTURE OF MARKETING IN MEDIA
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    03 Uncover the drivers of profitability Analyze each product channel service versus the customer lifetime value calc
     
     
     
     
    74% of Thrivers report owning the customer experience—their input is highly critical to key business decisions (versu THE FUTURE OF MARKETING IN MEDIA 10 GraphicLine
    Rectangle Rectangle 03 Uncover the drivers of profitability Analyze each product channel service versus the customer lifetime value calc
     
     
     
     
     
     
    74% of Thrivers report owning the customer experience—their input is highly critical to key business decisions (versu 10 GraphicLine THE FUTURE OF MARKETING IN MEDIA
  • Rectangle Rectangle Rectangle SPOTLIGHT On the fast track to success Formula 1 revs up fan engagement Formula 1 partnered with Accenture Industry X to relaunch F1 TV, a cloud-based mu THE FUTURE OF MARKETING IN MEDIA 11 GraphicLine
     
    Rectangle Rectangle Rectangle Rectangle Rectangle Formula 1 revs up fan engagement Formula 1 partnered with Accenture Industry X to relaunch F1 TV, a cloud-based mu On the fast track to success SPOTLIGHT 11 GraphicLine THE FUTURE OF MARKETING IN MEDIA
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    Benefits to media companies Improved decision support Leveraging owned data based on customers stated and observed behaviors and preferences red Clarity of purpose A focus on customer lifetime value reduces organizational friction and empowers leaders to make de Reduced attrition and churn Customers know when a brand is in it for the long run and are willing to reward the brand THE FUTURE OF MARKETING IN MEDIA 12 GraphicLine
     
    Benefits to media companies Improved decision support Leveraging owned data based on customers stated and observed behaviors and preferences red 12 GraphicLine THE FUTURE OF MARKETING IN MEDIA
  • Rectangle About the authors
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    John Peters Managing Director & Lead, Media & Entertainment john s peters accenture com John supports growth strategy Greg Jensen Managing Director, Media & Entertainment greg jensen accenture com For over 10 years, Greg has helped man Sarah Alebachew Senior Manager, Media & Entertainment sarah alebachew accenture com Sarah helps clients across the me THE FUTURE OF MARKETING IN MEDIA 13 GraphicLine
    Rectangle About the authors
    Polygon
    Oval
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    John Peters Managing Director & Lead, Media & Entertainment john s peters accenture com John supports growth strategy Greg Jensen Managing Director, Media & Entertainment greg jensen accenture com For over 10 years, Greg has helped man Sarah Alebachew Senior Manager, Media & Entertainment sarah alebachew accentu Sarah helps clients across the media an 13 GraphicLine THE FUTURE OF MARKETING IN MEDIA
  • accenture.com Rectangle About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and s About M&E Spotlight M&E Spotlight is our bi-monthly digital magazine that puts game-changing media and entertainment Copyright 2022 Accenture All rights reserved Accenture and its logo are registered trademarks of Accenture Polygon
    accenture.com Rectangle About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and s About M&E Spotlight M&E Spotlight is our bi-monthly digital magazine that puts game-changing media and entertainment Copyright 2022 Accenture All rights reserved Accenture and its logo are registered trademarks of Accenture This document refers to marks owned by third parties All such third-party marks are the property of their respective Polygon