Title: Marketing & Communications Brand Manager
level: 7 - Manager
The Ireland Talent Brand team are responsible for raising awareness of the Accenture brand, core services, culture and values, and skills requirements to candidates and employees. Covering a wide range of Marketing and Communications tactics to engage, attract and retain these audiences including Targeted Advertising, Events, Social Media, Content Marketing, Research and Employee Communications, we provide an integrated marketing approach.
The Ireland Talent Brand Lead works closely with and reports to the Ireland M&C Lead and works in close alignment with the European Talent Brand M&C Lead to deploy the external and in-house Ireland Market and Communications Strategy, leading the Ireland Talent Brand team and managing Ireland Stakeholders. The role is one of leadership and practical marketing execution with the opportunity to shape the strategic development of the brand. The candidate will need to be experienced in leading a team, highly proactive with a flexible and collaborative work style to build credibility with a large network of key stakeholders. You will have a strong talent for and experience in Leadership roles, stakeholder mgt, content marketing including social and digital marketing together with excellent writing skills.
Role and Responsibilities:
Design and deliver recruitment marketing and employee communications to create awareness, preference and loyalty with the talent audience.
Position Accenture as employer of choice in Ireland highlighting differentiators; EVP inc diversity of work, culture, I&D initiatives and CSR. Validate through research and iterate.Ensure brand values are properly reflected at all touchpoints (e.g. throughout campaigns, digital and print collateral and events)Employee Comms: Develop an employee communications framework to ensure employees feel informed, engaged and valued. Partner with internal stakeholders to advise on comms strategy in line with framework, offer the employee-centric lensCandidate Marketing:Brand Management (constant):build and develop the employer brandSupport demand (flexible): identify and implement recruitment marketing tactics to support business recruitment demand and pipelining
Reporting and metrics:
Ensure all activity is captured using tracking tags to support accurate reporting and metrics within adobe omniture environment Channel management: manage external; Careers.com, Social (FB, LI, Twitter & Insta) and Review sites (Glassdoor, Indeed) and internal; Internal Site channelsManagement of budget and resource supply and demand where applicableManage external agencies
Integrated strategy and planning, Digital strategy, Brand management, Candidate marketing, People communicationsAll round Employer brand marketing and HR/Change Management experience; creation and delivery of marketing strategies.
Understanding of a complex matrix infrastructure.
Strong communication and marketing skills and deep overall business acumen
Resourceful approach to problem solving and ability to propose creative solutions
Strong project management skills
Ability to put structure around ambiguously defined thoughts/situations
Strong English written and verbal skills
Able to build credibility with a large network of key stakeholders, including highest levels of leadership
Equal Employment Opportunity Statement
All employment decisions shall be made without regard to age, race, creed, colour, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as applicable by law.
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.
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