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EALA Opportunity Centric Marketing Manager(CMT)

Job Location: Dublin

Regional Description: Ireland

Job Number: 00502522

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- Job description

Job Title: EALA Opportunity Centric Marketing Manager(CMT)

Level: 7 - Manager

Location: Dublin

 

Summary

 

The role of CMT OU Opportunity Centric Marketing Lead is one of both strategic marketing and tactical marketing execution. Teaming with the CMT CCM Marketing Leads, this person will work with CMT account teams to define clear Opportunity Centric Marketing (OCM) strategies. The candidate must be able to translate what he/she learn about specific sales situations (e.g. competitive environment, buyer values, client perception of Accenture, etc.) into a set of marketing objectives around which programs can be built. Then, teaming with the CMT CCM Marketing Leads and collaborating with internal and external parties (agencies, vendors, Marketing Shared Services, etc.), the CMT OU Opportunity Centric Marketing Lead will take a hands-on approach to implement those programs with a particular focus on the largest and most strategic CMT deals to be supported by marketing.


Responsibilities include teaming with CMT CCM Marketing Leads and working with CMT account teams to define clear and crisp messages with the help of professional writers; conducting competitive research, preparing client company profiles and developing client executive power maps with the help of Accenture Research; establishing visual identities and theme lines for the Accenture offer/response and creating a comprehensive marketing program that may include a number of opportunity centric marketing deliverables (e.g. executive summary, teambook, microsite, videos and other creative treatments, etc.), leveraging as much as possible digital and innovative marketing tactics.


This person will also interface on an ongoing basis with the OU Marketing Lead to conduct regular demand planning and pipeline reviews, identify priority deals requiring marketing support in the pipeline, socialize OCM in the region, share success stories and help “sell” OCM for specific deals.


The candidate must work well under pressure as many OCM programs have extremely short timelines. While many programs recycle ideas and similar tactics from prior initiatives, the candidate should also be a creative thinker, able to devise non-traditional approaches that will differentiate the Accenture proposition and make it memorable in the minds of our clients.


Responsibilities 

  • Interface with OU Marketing Lead to review and monitor the pipeline, and identify the largest and most strategic deals requiring OCM support
  • Define targeted marketing strategies helping account teams influence the thinking and perception of clients
  • Lead the recommendation, planning, coordination and execution of integrated OCM programs with a particular focus on the largest and most strategic CMT deals, teaming with the respective CMT CCM Marketing Leads
  • Provide strategic guidance to CMT CCM Marketing Leads and CMT account teams regarding positioning and communication tactics to be used
  • Conduct message development sessions to clarify and improve existing messages with the help of professional writers
  • Identify deal-appropriate content for use in programs based on knowledge gained from the CMT account teams
  • Direct the work of writers in creating content for programs and review / edit content as necessary
  • Manage and coordinate the work of external vendors or other internal parties creating marketing deliverables
  • Provide QA assistance on the largest deals being supported by marketing
  • Estimate program costs, create and manage program budgets
  • Report regularly on program activities for program tracking purposes
  • Capture best practices from programs worked on to share with peers
  • Build awareness of OCM success within the region by sharing best practices and success stories
  • Contribute to the innovation and industrialization initiatives driven by the CMT OCM Central Hub

Skills required 

  • Very strong project management skills
  • Expert at integrated marketing strategy development
  • Excellent knowledge of digital marketing tactics
  • Ability to manage multiple projects simultaneously
  • Ability to put structure around ambiguously defined thoughts/situations
  • Ability to come up with creative and innovative solutions
  • Strong business knowledge of Accenture and where to find content or answers
  • Good understanding of message development (e.g. message house, destination x, win themes, etc.)
  • Strong written and oral skills
  • Critical thinker with sharp analytical skills
  • Uncompromising commitment to excellence and production of quality deliverables
  • Quick learner that is interested in gaining new skills 

About Accenture

 

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions—underpinned by the world’s largest delivery network—Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 373,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us atwww.accenture.com.

 

Please note that Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, or gender identity.

 

Accenture reserves the right to close the role prior to this date should a suitable applicant be found.

 

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