Delivering meaningful customer experiences is the new battleground for brands. Marketers today are expected to deliver the right customer experiences at the right time with every interaction. With accelerating complexity, delivering a cohesive brand experience remains elusive. CMOs are looking for expert global partners who can activate, operate and scale marketing operations programs that deliver increased impact and marketing led growth.
Sustaining this growth requires an intelligent marketing operating model, one that is anchored around the customer and driven by intelligence to deliver exceptional experiences across the enterprise. Marketers themselves need to mature, faster, changing how they operate to become more efficient, effective and future-ready.
We help organizations create intelligent operating models enabled by SynOps—our human-machine operating engine. Powered by data, applied intelligence, digital technologies and exceptional talent, SynOps drives breakthrough customer experiences, tangible business outcomes and viable long-term growth.
Steeped in business process expertise, SynOps for Marketing enables marketing departments to move away from traditional manual data processing to a predictive and proactive mindset — backed by diverse data, advanced analytics and intelligence to accelerate innovation and revenue growth, while reducing costs and improving brand compliance.
Pairing the power of Accenture’s digital innovation with leading marketing talent, SynOps for Marketing allows people and technology to work together like never before to inform content creation, campaign planning and activation and personalized experiences.