Tim Hortons, owned by Restaurant Brands International, is one of the world’s largest quick service restaurant companies. Tim Hortons, known as Tims, sells eight out of 10 cups of coffee in Canada and wanted to maintain these high levels of loyalty, as well as improve its market share in Canada and beyond.
Today’s consumers want smooth and speedy service. Quick service restaurant company, Tim Hortons, understood it needed exceptional services to further grow its relevance with guests. Driving loyalty among existing guests and new ones, particularly millennials, would be key to defending its dominant position in the Canadian coffee market. A new loyalty program and advanced digital capabilities could help Tims identify the most valuable customers and encourage guests to return. Developing the analytics capabilities to create personalized offers and rewards would also help Tims fulfill its purpose to build one of the most-loved restaurant brands in the world.