Be hyper-essential for hyper-connected Communications & Media
People and businesses are always on, whether watching, working, or enabling innovative new growth. Keep them engaged and successful by delivering the continuous experiences and capabilities they expect and need.
Communications & media now
$45B
estimated enterprise network spend in the next four years
35%
of consumers have unsubscribed from at least one of the Big 5 streaming services in the past 12 months
86%
of consumers would be interested in a single service that captured and shared all of their basic information and content preference
$1.7T
the outlay the SMB segment will put in IT and digital services between now and 2026
Segments we support
How to reinvent communications and media
Revolutionize and monetize to offset innovation investments
Empower your customers to get everything, everywhere, all at once
Accelerate adoption and time-to-market across the network lifecycle
Build innovative business structure that transform core and differentiating capabilities
Unlock value, separating assets, services and operations
Attention is a precious commodity
Platform proliferation, competition for eyeballs, and data privacy shifts are causing a battle for attention. Capture and keep attention that drives new sustainable revenue streams by reinventing your advertising and subscription models.
1/3
Reach key B2B audiences
Reinvent ad sales and marketing with strategy and activation plans that boost revenues.
Strengthen customer lifetime value
Design and deliver better subscriptions and holistic services to improve revenue, margins and customer lifetime value.
Monetize new spaces and places
Develop powerful next-gen strategies and execution plans to fully monetize new spaces and places, inclusive of AR/VR/IoT.
Boost customer acquisition
Reinvent your B2C marketing, sales and services to grow your user base.
Maximize creator engagement
Leverage the burgeoning influencer, creator and builder economy to maximize revenue and engagement, and lower 'cost to serve’.
Small to medium is big business
Enterprises and SMBs’ success is intertwined, and both benefit from improved collaboration. It’s time to accelerate SMB growth and help them thrive on their own terms.
85%
Acquire
Identify and adopt new SMB customers and partners.
Onboard
Enable frictionless onboarding for all SMBs.
Engage
Drive customized SMB engagement and experiences.
Offer
Deliver relevant, SMB-specific solutions and programs.
Support
Provide proactive support tailored to SMB needs.
What’s trending in communications & media
Awards & recognition
2024 Microsoft Media and Telco Partner of the Year Award winner
Awarded to Accenture & Avanade in recognition of their deep industry skills and advisory services in the Media & Telco space.
Databricks CME partner of the year 2024 – 6th year in a row
Accenture wins Databricks CME Partner of the Year for transforming data and AI strategies in global telecoms, delivering innovative solutions that set industry standards.
TM Forum 2023 Catalyst: AI & Automation Excellence
Accenture wins in this category with its Gen AI hyper-personalized customer experience designed to help CSPs reduce churn and increase customer lifetime value.
Our leaders
Francesco Venturini
Communications & Media Industry Sector Lead
Peters Suh
Senior Managing Director – Communications & Media, North America
Boris Maurer
Managing Director – Communications & Media Lead, EMEA
Paolo Sidoti
Managing Director – Communications & Media, Growth Markets, Asia, Australia, Africa and Middle East
Saulo Bonizzato
Senior Managing Director – Communications & Media, Growth Markets, Latin America