Job Description

Accenture Interactive

The marketing landscape has dramatically changed: consumers want the same kind of Experience with every brand they encounter; there is a powerful convergence of marketing and technology; and brands are no longer built through advertising, but through Experiences. To unlock growth, marketing organizations need a new breed of agency—one that is part business consultancy, part creative agency and part technology powerhouse to enable them to design, build and run the best Experiences on the planet. Visit us at: www.accenture.com/accentureinteractive.

Within our services practice Accenture Interactive has built a leading media and performance marketing capability.  We are focused on transparency, performance and business outcomes as key differentiators, and linking media efforts with our brand Business of Experience proposition.  It’s an exciting time to join that team and help deliver today and shape our future.

Job Summary

We’re looking for senior media leader to come in and lead our media practice, overseeing our existing business and help us advance and expand our practice.   

Accenture’s ANZ performance media business has grown to $4M in billings in the ANZ market.  This is based on several clients managed both locally and globally.

Our current team of six FTE’s supports the planning and client engagement, then the work is executed off shore with operations via our media practices in delivery centers in Costa Rica, Spain and India.

Accenture is seeing increased demand in the media space, and it is a cornerstone of our Run Pillar growth plan.  Our future growth in performance media and customer acquisition is significant, and growth will depend on strong leadership and vision, linked to performance driven delivery.  The strategic hire would be accountable to grow the practice, lead the team, be client facing, and work across interactive and operations to extend our differentiation efforts.  The practice lead would help develop our efforts in performance marketing in ecommerce, which is in-line with regional priorities.

The practice lead will serve as the leader of the team across digital marketing engagements. The lead will have deep knowledge of how to help clients get the most value from their media budget, channel synergies and the media landscape. Hands on expertise of growth and management of a media team is critical.  The lead should have a deep understanding of consumer behavior across all media channels and an eye on the future of media. The lead will connect with other pillars of the overall marketing services practice and help define the integrated strategy.

Snapshot of Responsibilities

  • Develop the overarching, innovative strategy for the media practice that includes integration of date, platforms, advance measurement, and effective delivery.

  • Lead the team as they develop media strategy & planning plans for clients and oversee campaign execution work collaborating with global delivery teams.

  • Provide expert advice as it relates to the omnichannel media strategy, including paid search, paid social, programmatic display and video.

  • Understanding of audience and customer data usage across advertising platforms, as well as market innovators, and define a plan to leverage them to grow our practice.

  • Coach and train media planners and campaign specialist by providing direction, and reviewing the accuracy of media strategy & execution plans, develop and review proposals, develop campaign launch docs and maintain ownership of campaign budgets.

Qualifications

  • 12 - 15 years of experience in media strategy and planning across paid search, paid social, programmatic display and video.  

  • Leadership of a media function, experience across multiple platforms and clients, strong sense for innovation, measurement and technology.

  • Highly personable - a ‘team player’ who can fit into a high functioning team and build rapport with clients and other stakeholders

  • Evidence of setting and delivering on a vision for performance marketing.

Salary Range: 200K – 300K

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Qualifications

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About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 569,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com

At Accenture, our philosophy is anchored in recognising that our people are multi-dimensional. We take an intersectional human approach to create a work environment where all people feel like they can bring their authentic selves to work, every day.

We believe that equality drives innovation. Our commitment to accelerating equality starts at the top with our board and CEO and extends across every part of the company. This comes to life when our people own the equality agenda, making it part of their jobs – every decision, every day – and feel free to speak up and to act.

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Locations

Melbourne,Sydney

At Accenture, our philosophy is anchored in recognising that our people are multi-dimensional. We take an intersectional human approach to create a work environment where all people feel like they can bring their authentic selves to work, every day.

We believe that equality drives innovation. Our commitment to accelerating equality starts at the top with our board and CEO and extends across every part of the company. This comes to life when our people own the equality agenda, making it part of their jobs – every decision, every day – and feel free to speak up and to act.

We do not tolerate discrimination because of differences, such as age, ability, ethnicity, gender, gender identity or expression, religion, or sexual orientation. We want a workplace that is inclusive and diverse to that end we are setting bold goals and taking comprehensive action. To achieve these goals, we collect information that allows us to track the effectiveness of our Inclusion and Diversity programs.

COVID-19 update:  The safety and well-being of our candidates, our people and their families continues to be a top priority. Until travel restrictions change, interviews will continue to be conducted virtually. 

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